Implications of Facebook Dislike For Your Practice
If your office is utilizing Facebook for its online marketing (and it should be!) you may be concerned about the rumors of a new “Dislike” button coming to the platform. As social media specialists for many orthodontic and dental practices across North America, we’ve given this some serious thought. While no one (except the inner […]
Federal Agencies To Be Reviewed On Yelp! and What It Means for Your Private Practice
If you thought your practice was safe from on-line reviews, think again. With the announcement yesterday of the government allowing Yelp reviews for Federal Agencies, we’re entering a whole new world of on-line reputation management. Now that government agencies will be subject to frank, public on-line reviews, people of all demographics are going to be […]
Klempner Highlighted in McGill Advisory Newsletter: How To Generate More Positive Online Reviews
[av_textblock size=” font_color=” color=”] We’re pleased that Dr. Klempner was highlighted in the July McGill Advisory newsletter, in an article titled How to Generate More Positive Online Reviews. Highlights include: [Dr. Klempner] says it’s important to target patients/parents who love you and ask them to share their experience online. He says many patients feel honored […]
New Research: NPR Reports that Online Reviews Can Make or Break Your Dental Practice
NPR reported on some interesting information regarding doctor reviews online via a partnership between ProPublica and Yelp. Yelp isn’t just for restaurants and stores anymore; its share of the review market in the healthcare industry is steadily growing, with 1.3 million health reviews collected to date. What’s interesting about this data is that overall, people […]
Why I Love Negative Reviews
Read also: Dr. Klempner’s article in Orthotown Magazine [av_icon_box position=’top’ boxed=” icon=’ue805′ font=’entypo-fontello’ title=’Contact Us’ link=’page,523′ linktarget=’_blank’ linkelement=’both’ font_color=” custom_title=” custom_content=” color=” custom_bg=” custom_font=” custom_border=” av_uid=’av-bdfo3′] Get in touch and we’d be happy to chat with you! [/av_icon_box]
How to Cultivate Online Reviews
Dr. Klempner was recently invited to contribute an article to Orthotown Magazine about importance of managing your practice’s online reputation. Click here to read the full article.
Game of Thrones and Google Have Something in Common
Game of Thrones and Google have something in common now: the Army of the Dead. Last Monday Google announced that it had disconnected Google+ Social from websites in regards to SEO impact from posts and is planning to phase out Google+ as a social platform altogether. That said, they’re keeping the Google+ Local functionality: that’s […]
What takes years to build and seconds to destroy? Your Reputation.
Your reputation is your most important business asset. What are you doing to get your patients to publish great things about you and your practice on public review sites like Google and Yelp? Equally as important, what are you doing to help prevent your patients from writing negative reviews about you and your practice? A […]
Google Reviews
Why Your Orthodontic Practice Can’t Survive Without Social Media
I’ve been practicing orthodontics for over 35 years and have seen many changes in our field. But nothing I’ve experienced is like what’s happening in the online marketing industry. In one of my social media lectures I have a slide that says, “no one likes change… except a wet baby”. But in this arena, change […]