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Your Questions About Practice Growth, Answered Clearly

Get clear answers about how People + Practice helps orthodontic and dental practices grow through proven digital marketing strategies, patient acquisition systems, and performance-driven solutions designed to increase revenue and long-term success.

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Your Questions About Practice Growth, Answered Clearly

FAQs About
People + Practice

What is People + Practice?
People + Practice is a digital marketing and growth consultancy that helps orthodontic and dental practices attract more patients, improve conversions, and scale their business using data-driven strategies and technology.

We’re founded by an Orthodontist and a Marketer, but we’ve created success stories for doctors across many different specialties including Orthodontics, Dentistry, Surgery, Dermatology, MedSpa and more! Reach out to us and see if we’re a good fit for you. 

People + Practice is different because we are not a generalist marketing agency that happens to work with healthcare practices. We are built specifically around the business of growing orthodontic, dental, and healthcare practices.

Our team combines deep healthcare marketing expertise with real-world clinical and practice experience, so we understand what happens after someone clicks an ad or visits a website. We focus on the entire patient journey, from visibility and reputation to conversion, scheduling, and long-term growth.

A few things that set us apart:

  • Healthcare is our specialty. Our strategies are informed by years of experience working specifically with practices and patients.
  • We focus on patients, not just leads. Traffic, clicks, and form fills matter, but the real goal is generating qualified patients who actually schedule and start treatment.
  • We connect the entire marketing ecosystem. Branding, websites, SEO, AEO/AIO, digital advertising, social media, reputation management, and conversion strategy work together rather than operating in silos.
  • Strategy comes before tactics. We do not simply deploy the same marketing playbook for every client. We build around the practice’s market, goals, positioning, competition, and growth opportunities.
  • We understand where search is going. Our approach accounts for both traditional search engines and AI-powered discovery, with a strong emphasis on authority, consistency, reputation, and high-quality content.
  • We operate as a partner, not just a vendor. We look at the broader health of the practice and continually refine the strategy based on what is actually producing growth.

At its core, People + Practice does not just market healthcare practices. We understand how practices grow, how patients make decisions, and how to connect the two.

 
 

Yes. We help healthcare practices strengthen their entire digital presence, from website strategy and conversion optimization to SEO, AEO/AIO, local listings, reputation management, and content. Our goal is to make sure your practice is easy to find, accurately represented, and positioned to turn more online visitors into patients.

Yes. Every practice has different goals, challenges, markets, and growth opportunities, so we do not believe in one-size-fits-all marketing. We build customized strategies around your practice, combining the right mix of branding, digital advertising, SEO, AEO/AIO, content, reputation management, and other growth services to help you reach the right patients and achieve measurable results.

 
 

Our growth systems bring together the strategies and tools needed to attract, convert, and retain more patients. Depending on your practice’s goals, this can include digital advertising, SEO and AEO/AIO, reputation management, content, website optimization, lead follow-up, conversion strategy, branding, logo design, website development and performance tracking, all working together as one coordinated growth engine.

Yes. We work with practices at every stage, from startups building their brand and patient base from the ground up to established practices looking to grow, rebrand, expand, or improve their marketing performance. Our strategies are tailored to where your practice is today and where you want to go next.

What we can guarantee is a strategic, data-driven approach focused on the metrics that matter, continuously optimizing your marketing to attract qualified prospects, improve conversion, and support sustainable practice growth.

We measure success by connecting marketing performance to real practice growth, not just clicks and impressions. We track metrics like lead quality, scheduled consultations, patient starts, conversion rates, cost per acquisition, and return on marketing investment so we can see what is driving results and continuously optimize your strategy.

 
 
Still have questions? Connect with our team to get the answers you need and grow your practice.
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Amazing Expertise

“I finally came to my senses and brought Leon and his team back…Wow!!!! His guidance was off the charts spot on and valuable…Thank you Leon, for taking us back, your and your team’s amazing time and expertise, and once again putting us on a great path.”

Dr. Terry Selke

Orthodontic Specialists of Lake County

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