People & Practice is a full-service digital marketing consultancy exclusively for doctors. Our work includes:
Building Positive Reviews
Our Reputation Management program ensures that you get more and better online reviews on the most important review sites, like Google.
Social Media (that’s actually social)
Social media provides a virtual window into your practice, serving as secondary websites that help you to build trust among potential new patients.
New Patient Targeting
With Educational Advertising we introduce your practice to the people who would make the best new patients and bring them to your website.
What our clients say
I can wholeheartedly recommend Leon and his team, having worked with them since June 2013 and expecting to continue with P&P indefinitely. They provide a piece of practice management that is almost impossible to duplicate in-house. Our target market is embedded in online activity so we have to be on top our game there for both promotion and protection. That’s where Leon and his team take a practice from mediocre to exceptional.
I maintain two busy practices on Long Island, and although we always receive great feedback, it’s hard to get clients to post their thoughts online. By working with P&P, we’re able to translate the good stuff we hear in the office into online reviews that others can read as well.
Dr. Barry A. Lissman, DVM
I am really pleased with the reviews that have come about because of P&P’s reputation management services. It certainly has helped with more patients calling after finding us on a Google search. In fact, although some new patients have found us elsewhere online or by a patient referral, they’ve read our reviews, so its been a big help in both ways.
With People and Practice’s SmartReview service, we collected feedback to post directly onto our website. Any feedback less than stellar is retained to allow us to resolve any issues with those families without letting the review go public. We have found that this has improved our search engine optimization, brings more new families to our door, gives us the tools to show their positive feedback, and keep our patients happy. What a win/win for everyone!
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Recent Blog Posts

Watch: Marketing for Orthodontists – Interview with Dr. Leon Klempner at AAO Winter Conference 2021

Read Our Latest Journal of Clinical Orthodontics Article – Online Reviews: More Important than Ever

Creating Orthodontic Content Marketing That Converts

Talking With Brad Kucharo About Financial Advice For Orthodontist

What People Are Saying About People & Practice

Ortho Communication Has Rocketed to Digital During Covid-19, Are You Keeping Up?

The Three Biggest Mistakes Orthodontists Make With Negotiating Employment Contracts

How Many Blockbuster Video Rental Stores Are Left in the World?

Webinar: Why 97% of Website Visitors Don’t Convert – And What You Can Do About It!

Reviews Even More Important Than Ever As Orthodontic Practices Reopen Post-Quarantine

Six Things to Do to Make Your Ortho Practice Experience Special Post-Covid

Ten Tips to Reopening Your Orthodontic Practice Post Covid-19
Mission
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.