We don't generate leads.
We create patients.

People + Practice was founded by an orthodontist and a career marketer. This dual perspective gives us a rare understanding of what it takes to turn interest into action, especially in the evolving AI landscape. Guided by data at every step, we focus on delivering results that matter.

We don't generate leads.
 We create patients.

15+

Years Growing Businesses

5x

Average ROI

200+

Practices Grown
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The People + Practice Ecosystem

Powered by marketing expertise, thought leadership, and trusted partners with one focus: helping practices grow.

Digital Marketing 
Solutions

Comprehensive digital marketing strategies for healthcare practices to reach more patients and achieve measurable growth.

Digital Marketing 
Solutions
Growth Consulting

Growth Consulting

More than an agency, our team is invested in your success, working with you to turn leads into patients and marketing into growth.

People + Practice Media

From big-picture trends to practical tips, our award-winning podcasts and webinars bring you expert voices and real-world strategies to elevate your practice.
People & Practice
Media
AI Optimization

AI Optimization

Is your practice visible to AI powered search and answer engines? Get your AI scorecard and learn about how People + Practice’s infuses AI visibility strategies into each of our services.

Clients Who Trust Us

Explore Our Growth Services

Tailored digital marketing strategies to grow your practice and enhance your online presence.

Digital Marketing

Digital Marketing

Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.

Practice Branding

Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.

Technology Solutions

Technology Solutions

Accelerate your practice’s growth with cutting-edge digital marketing strategies for healthcare providers.

Data Wins

“No other marketing agency shares this level of data with us.”

Mackenzie Matthews

Regional Manager: Sales & Marketing Smile Doctors

How it Works

Our process is designed to deliver consistent results through research, strategy, and continuous improvement. From understanding your goals to implementing and refining the strategy, every step is focused on driving measurable growth for your business.

01

Learn

Learn

Every partnership begins with a deep understanding of your practice. We take the time to learn what you do exceptionally well, what patients in your market are searching for, and how other providers are positioning themselves locally. This discovery phase gives us a clear picture of your strengths, opportunities, and competitive landscape so that every strategy we recommend is grounded in real insight.

02

Define

Define

Once we understand your practice and your market, we define what makes you meaningfully different. Together we shape a clear value proposition and messaging strategy that reflects your expertise, your philosophy of care, and the needs of your community. This differentiated messaging becomes the foundation for everything that follows, ensuring your brand is consistent, compelling, and easy for both patients and search engines to understand.

03

Implement

Implement

With the strategy in place, we put it into action across your digital presence. Your messaging is thoughtfully integrated throughout your website, Search Engine + AI Optimization efforts, advertising campaigns, social channels, and supporting content so that every touchpoint reinforces the same clear story about who you are and why patients should choose you.

04

Iterate

Iterate

Digital marketing is never static. Search behavior evolves, algorithms change, and local competition shifts. We continuously review performance, monitor the market, and refine tactics so your strategy stays aligned with how patients are finding care. This ongoing iteration keeps your practice visible, relevant, and positioned for sustained growth.

Real Stories,
Real Results

We’re proud to partner with healthcare practices just like yours, helping them grow and connect with the patients who need them most.

Great Lakes Bay Orthodontics

Dr. Dale Davis

"1.7M to 2.8M Net Collections"

By introducing remote monitoring and a tiered pricing model, we helped Great Lakes Bay Orthodontics increase production and profitability.

Koh Orthodontics

Dr. Wuiteng Koh

“Dominant Positive Review Presence"

Using our PatientCue™ technology solution we created a seamless digital experience, boosted Google reviews, streamlined check-ins, and improved patient communication in a highly competitive market.

Somerville Orthodontics

Dr. Moonyoung Lee

"Conversion Rate Tripled in 3 Months"

In just six months, our marketing program tripled Dr. Lee’s conversion rate by bringing only the most qualified patients into the office. “Within three months my conversion rate almost tripled.”

Healthcare Practice
Marketing Services

We use data to drive every marketing decision. Through analytics, targeting, and deep healthcare expertise, we help practices attract stronger new patient inquiries who are more informed, more engaged, and more likely to start treatment.

Each client is partnered with a senior growth consultant who brings real experience in both healthcare and marketing. They are strategic partners dedicated to the practices they serve. Whether you are growing, going through a transition, or focused on profitability, we build marketing systems that align with your business goals.

Rooted in Data

Rooted in Data

We combine data-driven insights and industry expertise to connect your practice with the right patients.

Our Team

Our Team

Your dedicated growth consultant serves as your main point of contact, guiding strategy and ensuring a smooth, effective path to growth.

A Holistic Approach

A Holistic Approach

Whether you’re expanding, navigating change, or improving profitability, we take a holistic approach to marketing that aligns every effort with your goals and creates lasting impact for your practice.

People First

People First

Your team. Your patients. Your reputation. Strong marketing builds value that lasts. That’s what we deliver.

Our Team

Our expert team blends healthcare insight and marketing strategy to deliver innovative results.

About Founders

After successfully scaling and selling his own practice, Dr. Leon Klempner co-founded People + Practice with his daughter, Amy Epstein, an accomplished public relations and marketing professional. The goal was to help the countless colleagues who requested his assistance in marketing their own practices. Leon’s keen understanding of the changing marketplace, visionary business mind and enthusiasm for cutting-edge technologies matched by Amy’s communication savvy. It poised both P+P and its clients for significant growth.
Leon Klempner, DDS

Leon retired from clinical orthodontics after 38 years maintaining two busy practices on Long Island in New York. He received his dental and orthodontic degrees from University of Maryland and Tufts University, respectively and currently maintains a teaching position at Harvard University. He’s also the Director of Orthodontics at the Mount Sinai Hospital in New York. Leon co-founded People + Practice with his daughter Amy, in 2011.

Leon Klempner, DDS

Co-Founder and CEO

Amy Epstein, MBA
Amy harnesses her 20 years of experience in marketing communications, branding and public relations to help orthodontic practices grow. Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College and a BS in Marketing from the University of Maryland. Amy co-founded People + Practice in 2011.

Amy Epstein, MBA

Co-Founder and COO

Client Testimonials

Hear from doctors who’ve trusted us to grow their practice.

5/5 Star Rating

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Trusted by Orthodontics & Healthcare Industry

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Benjamin Yucha
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Our office has been with People + Practice for over a decade, and I cannot recommend them enough! Their professionalism, knowledge, responsiveness, and attention to detail are a rare find in todays orthodontic industry. With Jessie and the team at P+P, its a true partnership. They work tremendously to get to know your practice, your demographic, your culture and your values, then tailor their comprehensive marketing plan to help you succeed. There not a one size fits all plug and play approach. As technology and the world of digital marketing is ever changing, P+P is never complacent and is always evolving to stay at the forefront of the most effective strategies. Their holistic marketing efforts and true practice integration have made them an invaluable piece to our success.
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Janice Wilmot
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I just recently worked with Amy on the transition and communication of my orthodontic office. She was very professional and personable as well as being flexible scheduling and wanted to make sure the message from the selling doctor was what I wanted to communicate. My team had no problem in implementing the steps to communicate via email, website, social media, etc. Everything was well planned and went smoothly. Thank you for doing a great job. 5 plus stars!!
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Paige Asady
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The team at People + Practice have been amazing to work with from strategy through to execution. They always go above and beyond and come with great ideas to help polish my vision.
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Karunesh Chakote
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Profound working with Amy. Super organized and professional. Everyone raved about her help in communicating our practice transitions.
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Spencer Schneider profile picture
Spencer Schneider
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We've been working with People + Practice for a couple years now and it's been a great experience and well worth the investment. We had very minimal social medial presence and basically no search visibility before working with Jessie, and now google reviews are a driver of new patients to my practice. I'd recommend them to anyone looking for help with marketing their practice.
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Tom Stark profile picture
Tom Stark
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People + Practice are the best of the Best! Leon Klempner has assembled a world class team with cutting-edge knowledge of how to run a successful orthodontic practice. He has 'walked the walk' and he really gets it. His daughter Amy Epstein, and Jessie Pressman have been simply phenomenal! Amy is a communications dynamo who created marketing materials that complete reflect our personality and very low pressure approach. Jessie is a tech wizard and she has patiently pulled together and revamped my social media presence, happily overcoming a number of obstacles with humor and grace. My son Michael has joined me recently in practice and they have helped us to navigate many issues and they are pointing us in a positive trajectory of growth and joy. Their fees are very reasonable (don't tell them, but I would pay more for what I am getting!). They treat me like family, and from my perspective they are!
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Rob Wilson profile picture
Rob Wilson
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I have only the best things to say about People + Practice! Everyone I've worked with at People + Practice has been great! They truly understand the dental industry and marketing needs of dental practices. From developing a specialized marketing plan for you, to implementation of the marketing plan, they are truly the best! I highly recommend them!
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Roxanne Robertson
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People + Practice has created Star Orthodontics a new website that is patient friendly and allows new patients to contact me all hours of the day or night. P+P also has developed a social media marketing plan and increased the office presence on social media. Lacie has done an amazing job and meets with my team every month reviewing the numbers and monthly marketing plan. Their approach to marketing has been the direct result of a huge increase in New Patient exams and starts at my office. Thanks to Laci and P+P for making it easier for New Patients to find and contact Star Orthodontics. Dr Roxanne Robertson
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David Chambers profile picture
David Chambers
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Professional and organized. P&P have been most helpful in sharing their knowledge and providing help in a way that suits our style. Highly recommend.
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Ayman Suli profile picture
Ayman Suli
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Choosing them to help with the transition process and lunching now website +logo for the office i took over few months ago was one of the best decision i made as a new business owner, they listened carefully to what my vision was for the office and help me implement it and added a lot of great ideas

Superior Expertise

Dr. Terry Selke

“I have known and worked with Dr. Leon Klempner for decades. He was for years a consultant to our practice on attracting patients. His company, People in Practice, was spot on. Then I did an amazingly dumb thing – I hired another firm to help spread our practice message….disaster followed, we declined. I finally came to my senses and brought Leon and his team back…Wow!!!! His guidance was off the charts spot on and valuable. Thank you Leon, for taking us back, your and your team’s amazing time and expertise, and once again putting us on a great path.”

Dr. Terry Selke

Orthodontic Specialists of Lake County

People + Practice In the Press

From our award-winning podcast to expert-led webinars and media features, discover how we lead conversations in the healthcare industry.

Recognized Across the Orthodontic & Healthcare Industry

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Nominated for the Best Industry Podcast Series

Empowering Orthodontists to Grow, Lead, and Thrive in a Changing Industry: People + Practice Nominated at the Netty Awards

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Henry Schein

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Your Ortho Supplies Now Process Through Henry Schein Dental!

We are thrilled to announce that all the orthodontic products you know and love are now fully integrated and available from Henry Schein Dental! All direct ortho purchases will be processed through your Henry Schein Dental account.
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Explore how orthodontics is rapidly evolving through advanced technology, changing practice models, and shifting economic forces—and discover whether today marks the end of an era or the beginning of unprecedented opportunity..
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Stay Informed with Expert Dental Industry Insights

Explore the latest updates, expert advice, and in-depth articles from The McGill Advisory newsletter—your trusted source for dental practice management, tax strategies, financial planning, and growth-focused insights..
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Precision Orthodontics with Proven Clinical Excellence

Explore a trusted leader in orthodontic supplies and solutions, offering advanced materials, innovative appliance systems, and reliable clinical tools designed to support orthodontists in delivering precise treatments..
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Advanced Imaging & 3D Orthodontic Software Solutions

Discover Dolphin Imaging, a powerful, FDA-cleared software suite designed for orthodontic and dental professionals to streamline patient imaging, enhance diagnostic accuracy, and improve treatment planning. From 2D/3D imaging..
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Advanced Digital Imaging & Dental Workflow Solutions

Discover Carestream, a global leader in medical and dental imaging technology, delivering advanced CBCT systems, intraoral sensors, and digital imaging software designed to enhance diagnostic accuracy, streamline clinical..
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AI-Powered Remote Monitoring for Modern Orthodontics

Discover DentalMonitoring, an intelligent AI-driven platform that transforms orthodontic care through remote patient monitoring, real-time clinical insights, and automated treatment tracking. Designed for orthodontists..
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Dentistry Uncensored Podcast with Howard Farran

Listen to Dentistry Uncensored with Dr. Howard Farran, a leading dental podcast powered by Dentaltown. Experts, clinicians, and thought leaders share real-world insights on practice management, clinical techniques, technology..
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Dentaltown – The Global Dental Professional Community

Explore Dentaltown, one of the world’s largest online communities for dental professionals, offering message boards, clinical discussions, practice management insights, continuing education, and podcasts..
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The Progressive Orthodontist – Online Issues Archive

Explore the online issues of The Progressive Orthodontist, featuring curated, high-impact articles for orthodontic professionals. Each edition delivers practical, evidence-based insights on practice growth..
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The Golden Age of Orthodontics: Already Ended or Just Beginning?

We are thrilled to announce that all the orthodontic products you know and love are now fully integrated and available from Henry Schein Dental! All direct ortho purchases will be processed through your Henry Schein Dental account.
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Strategic Growth for Dental Practices

BCP Advisors helps dental professionals scale their practices with smart financial strategies, operational guidance, business optimization, growth planning, performance analytics, and data-driven consulting to improve profitability..
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Powering Smarter Dental Practices Growth

Get the latest insights, proven strategies, and expert-backed industry updates to grow your practice, improve patient care, enhance operational efficiency, boost profitability, strengthen patient experience, optimize workflows, increase..
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Your Complete Hub for Modern Orthodontic Innovation and Growth

Discover expert insights, advanced technologies, and proven data-driven strategies to elevate patient care, improve clinical precision, and enhance operational efficiency. Stay ahead with actionable guidance and modern digital..