AAO 2017 Annual Session: Learn The New Tools You Need To Grow Your Orthodontic Practice
How can the average orthodontic practice compete in a world where social media and online reviews have allowed consumers to take choosing an orthodontist into their own hands? Resources like Google Reviews, Yelp and Facebook have empowered patients to share their experiences and opinion of your practice with friends and neighbors at the push of […]
VIDEO: Corporate Dentistry is Targeting Your Patients – Act Now
By far, the fastest growing segment in dentistry is large group corporate practices. They are very profitable, fueled by deep-pocket venture capital dollars and they are coming your way.
Why Doesn’t My Social Marketing Attract New Patients?
Watch the video above for CEO of People & Practice’s full answer to this important question. __ Why doesn’t my social marketing bring in new patients? The short answer is that you are not using all of the available marketing tools necessary. You need a coordinated combination of collecting multiple five-star public Google reviews, initiating […]
Klempner and Epstein Highlighted in McGill Advisory Newsletter: Make The Phone Ring With Social Advertising
[av_textblock size=” font_color=” color=”] We’re pleased that Dr. Klempner was highlighted in the most recent McGill Advisory newsletter, in an article titled Make The Phone Ring With Social Media Advertising Highlights include: The biggest benefit to Facebook Advertising is that it lets you put your practice in front of people who are not already connected […]
Google Upped Its Review Game: Have You?
Notice something different in your Google Search this week? You know that box on the right hand side of your search results that displays a local business? It’s changed. Google has upped its game. Instead of only relying on Google Reviews to present local businesses they’re now aggregating information from across the web and across […]
McGill & Hill Webinar featuring Leon Klempner, DDS
[av_image src=’http://pplpractice.com/wp-content/uploads/2016/05/social-media-marketing-1030×539.jpg’ attachment=’697′ attachment_size=’large’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’][/av_image] [av_heading tag=’h3′ padding=’10’ heading=’Social Marketing: Are you getting your money’s worth?’ color=” style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading] [av_textblock size=” font_color=” color=”] The dental marketplace is rapidly changing, and dentists are feeling the increased competition. Are you spending your […]
When & Why We Recommend Boosting vs Facebook Ads
At People & Practice we often find our clients are confused by the difference between Facebook Boosting and Facebook Advertising. Since they’re both paid advertising through Facebook, shouldn’t they do the same thing? Shouldn’t they have the capability of reaching the same target audiences? Unfortunately the answer is no. We thought it would be helpful […]
Press Release: Dr. Leon Klempner, Full Time CEO at People & Practice
[av_textblock size=” font_color=” color=”] Dr. Leon Klempner has retired his position of active orthodontist at Coolsmiles, the practice he founded in 1978, in order to devote his full-time efforts as CEO to People & Practice, a marketing firm specializing in services for private pay medical, dental, orthodontic and veterinary offices. He joins Amy Epstein, Managing […]
Want to Compete With Big Business? Tap Into Your Relationships | DentalTown
The following is an excerpt from Dr. Leon Klempner’s article on Practice Management in DentalTown Magazine: “The reality of business is that corporate groups, affiliations, and conglomerates often replace small-business owners, and can do so efficiently. We know that in theory, but it’s much more prolific when it affects us on a personal level. The […]
Klempner Highlighted in McGill Advisory Newsletter: Addressing the threat of Corporate Dental Entities
[av_textblock size=” font_color=” color=”] We’re pleased that Dr. Klempner was highlighted in the November McGill Advisory newsletter, in an article titled How to Respond to the Growing Threat of Corporate Dentistry Corporate dentistry poses a real threat to traditional practices: they’re commoditizing dental care, challenging us to compete on price and convenience. In response, the […]