Don’t Miss Dr. Leon Klempner at Dental Monitoring Symposium

Our own Dr. Leon Klempner will be speaking at the Dental Monitoring Symposium.

Marketing Dental Monitoring to Combat the Competition
Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy

Dental Monitoring Symposium
Las Vegas, NV
Friday, Mar 22, 2019
1:30 PM

Click here for the full program and more info.

McGill Article: Top Social Media Do’s And Don’ts To Gain New Patients

Our co-founders, Leon Klempner, DDS and Amy Epstein, MBA, were invited to write an article for The McGill Advisory about how orthodontists can be successful on social media. The article is filled with great tips and advice and appeared in the March 2019 issue.

Most practices jump headfirst into social media (Facebook, Instagram, LinkedIn, etc.) but fail because they don’t understand the platforms. If you want to succeed, you need a gameplan that follows some basic rules. Use the advice below to reach prospective new patients in your area who need your services…

To read the full article please click here to go to the McGill & Hill Group website (membership required).

Don’t Miss Dr. Leon Klempner at Dolphin User Meeting

Our own Dr. Leon Klempner will be speaking at the Dolphin User Meeting on Saturday Mar 2nd. The session is from 9:45 AM – 11:00 AM. If you will be in Phoenix for this great event try to catch the lecture.

Dr. Klempner will be presenting actionable takeaways on how you can help your practice retain more patients.

You Are Your Own Worst Enemy: Three Changes for Your Practice to Thrive in This New Economy

Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontic,s or even the economy that prevents most practices from thriving. It’s our own inability to make needed adjustments to the way we do business that hurts us the most. The person who is holding you back is most likely staring at you in the mirror every morning. Join this talk to learn the perfect formula for running a successful practice today.

Click here for more info.

Read: You Are Your Own Worst Enemy – Thrive in the New Economy

An article by our very own Dr. Leon Klempner was featured in the latest issue of Bentson Copple reSource.

It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontics, or even the economy that prevents most orthodontic practices from thriving.

Dr. Klempner discusses the person who is preventing your practice from thriving is most likely staring at you in the mirror every morning.

Download a PDF of the article here.

Become an Authority & Compete on Value Not Fees

Have you ever noticed that there are some people who just command a presence? They have confidence and breadth of knowledge that just makes you stop and listen to what they have to say and trust their expert opinion.

It can be the same way with your practice.

People & Practice is the Authority Marketing agency for orthodontists. We put in place a process to position you as the orthodontic authority in your geographic region.

We do this by employing all the digital marketing tools at our disposal to differentiate your office from your competitors based on expertise and authority. First we establish trust in your practice online through social media and reputation management. Then we provide useful information on a consistent basis that educates and addresses their specific needs – straightening their teeth.

But, we don’t just go out there willy-nilly and target every single potential patient.

That’s where we really excel. Our programs specifically attract and convert patients who are willing to pay for the premium orthodontic services you provide.

Pull more people to your office and convert more patients with People & Practice’s Authority Marketing program. Compete on value not on price.

Want to learn more about how Authority Marketing can help you convert more patients, email me or give us a call at 888-279-1472. Now ready to talk yet? Read all of our free marketing tips on our website.

Want More People Calling Your Practice? Clone Your Patients!

We can all agree that there’s nothing better than our existing patients.

While they’re in our chairs, they’re a captive audience to our bad jokes and our great service. If we’ve done our jobs right, people leave the office with a healthy smile and a healthy appreciation for our practice. We already know that everything from the decor to the front desk staff are a part of a good marketing plan to help capture and convert patients, make them feel at home throughout treatment and, if we’re lucky, sing our praises to their friends and family.

We would also expect that if everything falls into place we can rely on repeat business from current patients’ siblings or even parents looking for adult braces or Invisalign. So, wouldn’t it be great if we could just clone our existing clientele to create more patients?

Spoiler alert: You CAN!

And it’s not Sci-Fi (or maybe it is depending on how technologically savvy you are.) It’s advertising in the digital age. To find new patients who are just like the ones you already treat, People & Practice uses Facebook’s powerful ad platform to build custom lists of people who are within driving distance of your office and target them with educational advertising.

There is also a lot that you can do with the fans of your practice’s Facebook page. People & Practice employs a series of lead generation techniques on social media to activate your business page fans and their network. Using our know-how, combined with Facebook’s technology, we can target exactly the people YOU WANT calling your practice – and we can use the patients you already have to help inform that audience.

Our marketing programs help capture the attention of people who are not connected to your current patients and are in the market for your services.

Are you looking to pull more patients into your practice who are willing to pay for quality, personalized service? Give us a call for a free marketing analysis and learn how we practically clone your best patients!

Click here to contact People & Practice , call 888.866.DOCS, or email

Who Are Nanoinflouencers & Why Your Practice Needs Them!

When you put a name to a trend it can suddenly go viral. Take the concept of the Nanoinfluencer, for example. A recent New York Times article talked about the latest marketing scheme that companies have become queued into. Incentivizing everyday people with high engagement on social media to help reach their network of friends and relatives, something we’ve been talking about for years.

What’s old is new again

On social media the concept of finding influencers to help peddle your wares has been around forever. This is where advertisers reach out to people with millions of followers and hire them to talk about their products. The idea is that if these trendsetters are identifying with your company on social, your brand will benefit from the boost. If it sounds familiar, that’s because it is. Celebrity endorsements have been around almost since the beginning of the modern ad age.

The problem is that social media Influencers – like celebrities – are expensive and selective in who they will endorse. So marketers tried to find people who were a little lower on the social media ladder, people with thousands, not millions of followers. They were called Microinfluencers. This worked for a while. Now, marketers want to make use of people who are popular in their networks but without the huge reach of other influencers – people who may only have hundreds of followers but who have high engagement within their little corner of the social media universe.

Sound familiar?

If you’ve read our blog, heard us speak, or read one of our bylined articles in the top orthodontic industry magazines, then you know that one of the pillars of a good digital marketing program is to engage with people who are the neighbors and friends of your current patients so they can become aware of your services. That’s right, people on Facebook who have a few hundred friends have always been our clients’ target influencers on social media. So you can say that we have been in the practice of finding and connecting with Nanoinfluencers for our clients’ practices from day one.

Nanoinfluencer marketing is not rocket science, it’s common sense.

In study after study, people have already expressed that they trust their peers as much or more than an expert. So if you can get a patient to become a brand champion of your practice or sharing the content that you put out there then you’re marketing program is making good use of the Nanoinfluencers in your community. Remember, more and more people are going to social media first when researching where to take their business. You need to make sure you engage with your community’s Nanoinfluencers to reach more people and convert more patients.

If you want to know more about how to supercharge your marketing and increase patient starts for your practice, contact People & Practice today for a free marketing analysis, at 888.866.DOCS, or by email at

Photo by Suzy Hazelwood from Pexels

Happy New Year!

We are smack dab in the middle of the holidays.

You probably have a hundred things to think about and, hopefully, a hundred reasons to be joyous. Here at People & Practice we’re celebrating as well. Over the past few years we have had the pleasure of helping hundreds of practices become more digital savvy, bring in more leads and convert those leads into patients. You could say that, because of you, we also have hundreds of reasons to be happy.

But this is only the beginning.

We look forward to 2019 with excitement. We’re already booked to speak at multiple conferences across the country, have articles being published in major orthodontic media outlets at the beginning of the year, and are planning some very exciting and informative new content to roll out to our clients and connections.

We want you to be a part of that!

No matter what stage your practice is at right now – just starting out, partnering with a doctor in an established office, or a staple in the community but in need of help communicating the value you bring in this digital age of communication – People & Practice can help.

We encourage you to visit our website and read some of the free marketing tips we share every month. If you are interested in finding out more about what we do, please contact us for a free marketing consultation.

This holiday season People & Practice believes it has hundreds of reasons to celebrate. We hope in the coming months you will join us and experience some of the success we continue to bring to practices across the country.

Best wishes from our family to yours for a healthy holiday and a Happy New Year.

Download AAO Webinar: A Low Fee Model is Not Your Only Option

Download the slides from our recent AAO webinar, “A Low Fee Model is Not Your Only Option.” In this webinar, People & Practice’s co-founder and CEO, Dr. Leon Klempner spoke about how to grow a high quality orthodontic practice using digital marketing.

CLICK HERE to download the presentation now.

With downward pressure on fees, many orthodontists are changing their business model to stay competitive. But lowering fees to increase volume is not your only option. Rather, adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it.

Check back here soon for a link to listen to an audio recording of the session when it becomes available.

Schedule a free marketing analysis with Dr. Klempner to talk about how we can apply the principles from this webinar to help your practice grow. Contact People & Practice today at 888.866.DOCS, or by email at


Photo by fotografierende from Pexels

Video Killed The Radio Star… Or Did It?

MTV famously launched, almost 40 years ago, tongue firmly in cheek by choosing “Video Killed the Radio Star” by The Buggles for their first video. As it turned out, MTV did not kill radio but it did significantly disrupt the music industry. It put rock stars into people’s living rooms like never before. Twenty-four hours a day, seven days a week you could see and hear your favorite music on cable television. This creative disruption changed the way musicians marketed themselves and sales of popular MTV bands skyrocketed. With the snap of a finger, one medium took over another. Artists were forced to adapt to the new channel or they died out. Everyone wanted their MTV!

Sound familiar?

The last few years have seen a variety of businesses disrupted by new technology. Retail stores, music publishers, taxis, hotels. You can add Orthodontists to the list as well. The story is now well-told : independent practices are seeing clients chose alternatives like mail-order aligners over traditional orthodontics. There is no doubt this is a game-changer in the industry. And it’s not going away anytime soon.

On the flip side, YOU can be a rockstar too!

Some orthodontic practices think the only way to put patients back into chairs is to cut fees and reduce margins. Not true. A low-fee model is NOT your only way to compete. Like rock musicians in the Eighties, you will have to adapt. Let’s face it, haven’t you always wanted to be a rock star? Well, here’s your chance!

On Wednesday, December 12th People & Practice will be presenting a webinar with the AAO titled “A Low Fee Model is Not Your Only Option.” Learn to adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it. We encourage you to sign up today for this webinar and be a rock star!

Register now!