What We Learned at AAO This Year

We just returned from the AAO 2019 Annual Session in Los Angeles and we are excited to share what we have learned.

Yes, we were invited to give a lecture on practice marketing, but because this is the biggest orthodontic conference in the world, it was just as important for us to find out the latest and greatest so we can stay at the forefront of this rapidly changing industry. These changes are affecting the way we do business and challenging independent orthodontists’ abilities to adapt if they are to survive.

We thought it’d be helpful to share some of our observations regarding trends and technology, particularly for those who weren’t there. Here are a few things we learned:

  • Manufacturers are responding to increasing demand for clear aligners. That means more companies are out there providing more aligners than ever before. While we believe braces won’t ever go away for kids, for the teen and adult population it is only going to continue to grow. We cannot fight this. We need to buckle down and start focusing hard on getting the same result we’ve been able to get with brackets, but with plastic.
  • Disruption doesn’t mean extinction. Technology partners are launching innovations that will help orthodontists adjust to the direct-to-consumer disruption. Digital initial consultations and/or Artificial Intelligence-assisted remote treatment monitoring can reduce office visits, provide a more convenient experience, and foster better communication with patients. These are things that consumers are demanding and we can provide it for them.
  • Digital printing options are becoming easier and cheaper for the average practice. This exciting development gives lower volume practices a way to treat simple cases with less overhead, and less overload on your staff.

There is no doubt about it, the digital native demographic is becoming the decision-maker in matters of orthodontics. We need to prepare ourselves to utilize these innovations to differentiate our practices, provide a competitive edge, and moreover, give them what they are looking for.

Our expertise in digital marketing helps you communicate with the digital natives in your community so they understand that your practice best meets their needs. We ensure your practice is poised for success and has every tool you need to become the orthodontic practice of choice for a new generation.

If you’re interested in learning more about these trends and technologies, let us know. We’re making recommendations and then marketing them to the consumer on behalf of our clients.

Let’s talk about how that might work for your practice.

Subscribe to Our Podcast – Next Guest: Align Technology CEO Joseph Hogan

Are you an orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day?

Our new podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community

The next guest on our show is a biggie: Joseph Hogan, director, president and CEO of Align Technology. We will be speaking with him about where he sees the orthodontic industry in Align’s long-term plans.

Based on orthodontists’ love/hate relationship with Align, do you have a question you want us to ask Mr. Hogan?

Click here to go to subscribe to the podcast and record your question or comment – click the microphone on the top right of the page. We will pose your question to him during show that is being recorded on Friday, May 17th and will be available in early June. Please include your name and location. (Remember to keep it clean.)

We might not get to everyone’s questions in the episode but we will ask as many as we can get to within the timeframe we have with Mr. Hogan.

Subscribe & record your question

About the podcast: Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Learn how to put more patients in chairs by competing on expertise and trust, not the lowest fees. Subscribe today!

Our Specialty is Under Attack

Smile Direct Club and Align will spend over $300,000,000 in advertising in 2019 targeting your future patients. Their message is simple – all orthodontics is the same. It does not matter whether you go to an orthodontist, general dentist or direct mail (DTC), the treatment will all be the same. Their message is that tooth straightening is a commodity and you will get the same result no matter where you get your aligners.

If you allow this message to penetrate your local community, the only deciding factors will be price and convenience. This is a losing proposition for your practice.

We believe consumers deserve to know that there is a difference between doctor supervised treatment and unsupervised do-it-yourself tooth movement.

If there is one thing that is at the foundation of everything People & Practice does as a marketing agency for our industry, it is our support and belief that your years of advanced training and expertise separates a mere technician from a professional.

If your practice is seeing a decline in new patient starts because they just don’t know the difference (and who might be paying the price later on) contact People & Practice today. We will explain how we educate prospective new patients who are ready to make a decision about orthodontics why your practice is the best choice, bringing patients back to your office and away from low cost, unmonitored alternatives.

Free Consultation at 2019 AAO Annual Session

Special offer for 2019 AAO Annual Session attendees. Get a FREE in-person Marketing analysis for your practice and learn how People & Practice can increase referrals and patient starts. Los Angeles, CA, May 3-6, 2019. To schedule an appointment call us at 888.866.DOCS or email us at leon@pplpractice.com.

Don’t miss our lecture: Make the Three Changes For Your Practice to Survive in This Disrupted Economy – Monday, May 6, 2019 at 9:10am

Don’t Miss Our Lecture at the 2019 AAO Annual Session

We will be speaking at the 2019 AAO Annual Session.
Topic: Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy.

Details for our session:
Monday, May 6, 2019
Time: 9:10am – 10:10am
Room: LACC Petree C – Level 1

Description: Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontics or even the economy that prevents most practices from thriving. It’s our own inability to make needed adjustments to the way we do business that hurts us the most. The person who is holding you back is most likely staring at you in the mirror every morning. Join this talk to learn the perfect formula for running a successful practice today.

Learning Objectives:

  • Define the changes necessary to thrive in the new economy.
  • Evaluate your digital marketing strategies.
  • Differentiate your practice based on trust and expertise.

Click here to register

Don’t Miss Dr. Leon Klempner at Dental Monitoring Symposium

Our own Dr. Leon Klempner will be speaking at the Dental Monitoring Symposium.

Marketing Dental Monitoring to Combat the Competition
Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy

Dental Monitoring Symposium
Las Vegas, NV
Friday, Mar 22, 2019
1:30 PM

Click here for the full program and more info.

McGill Article: Top Social Media Do’s And Don’ts To Gain New Patients

Our co-founders, Leon Klempner, DDS and Amy Epstein, MBA, were invited to write an article for The McGill Advisory about how orthodontists can be successful on social media. The article is filled with great tips and advice and appeared in the March 2019 issue.

Most practices jump headfirst into social media (Facebook, Instagram, LinkedIn, etc.) but fail because they don’t understand the platforms. If you want to succeed, you need a gameplan that follows some basic rules. Use the advice below to reach prospective new patients in your area who need your services…

To read the full article please click here to go to the McGill & Hill Group website (membership required).

Don’t Miss Dr. Leon Klempner at Dolphin User Meeting

Our own Dr. Leon Klempner will be speaking at the Dolphin User Meeting on Saturday Mar 2nd. The session is from 9:45 AM – 11:00 AM. If you will be in Phoenix for this great event try to catch the lecture.

Dr. Klempner will be presenting actionable takeaways on how you can help your practice retain more patients.

You Are Your Own Worst Enemy: Three Changes for Your Practice to Thrive in This New Economy

Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontic,s or even the economy that prevents most practices from thriving. It’s our own inability to make needed adjustments to the way we do business that hurts us the most. The person who is holding you back is most likely staring at you in the mirror every morning. Join this talk to learn the perfect formula for running a successful practice today.

Click here for more info.

Read: You Are Your Own Worst Enemy – Thrive in the New Economy

An article by our very own Dr. Leon Klempner was featured in the latest issue of Bentson Copple reSource.

It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontics, or even the economy that prevents most orthodontic practices from thriving.

Dr. Klempner discusses the person who is preventing your practice from thriving is most likely staring at you in the mirror every morning.

Download a PDF of the article here.

Become an Authority & Compete on Value Not Fees

Have you ever noticed that there are some people who just command a presence? They have confidence and breadth of knowledge that just makes you stop and listen to what they have to say and trust their expert opinion.

It can be the same way with your practice.

People & Practice is the Authority Marketing agency for orthodontists. We put in place a process to position you as the orthodontic authority in your geographic region.

We do this by employing all the digital marketing tools at our disposal to differentiate your office from your competitors based on expertise and authority. First we establish trust in your practice online through social media and reputation management. Then we provide useful information on a consistent basis that educates and addresses their specific needs – straightening their teeth.

But, we don’t just go out there willy-nilly and target every single potential patient.

That’s where we really excel. Our programs specifically attract and convert patients who are willing to pay for the premium orthodontic services you provide.

Pull more people to your office and convert more patients with People & Practice’s Authority Marketing program. Compete on value not on price.

Want to learn more about how Authority Marketing can help you convert more patients, email me or give us a call at 888-279-1472. Now ready to talk yet? Read all of our free marketing tips on our website.