Whether you’re launching a new practice, navigating a transition, or refreshing your image, our branding and logo design services help you stand out and connect with your community. People + Practice crafts meaningful, high-quality visual identities rooted in your unique story as a doctor. With our team leading your brand development, we will help you define who you are, what you stand for, and how you serve your communities.
We Create Brands that don't just look good, they feel right
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Close, ongoing collaboration with you to ensure your vision, goals, and direction are thoughtfully infused into every asset, resulting in a cohesive, authentic brand presence that truly reflects your practice at every touchpoint.
We combine our learnings to develop a visual identity that aligns with your vision and establishes a strong, cohesive brand.
We specialize in guiding healthcare practices through change, whether it’s new ownership, added associates, team evolution, or shifts in focus, ensuring your brand reflects both where you’ve been and where you’re headed.
The result? A cohesive, credible brand that inspires trust and drives engagement online and in person.
RH ORTHODONTICS
This refined brand system was created for an entrepreneur launching a startup practice, blending sophistication with approachability to create a cohesive, polished identity with broad appeal.
Hyde Park Orthodontics
Grace Kerr Orthodontics evolved into Hyde Park Orthodontics with a complete brand refresh that transformed a conventional identity into an elegant, boutique brand designed to feel polished, distinctive, and elevated.
WELMERINK & UTTER Orthodontics
This rebrand was designed to reflect the practice’s next chapter, welcoming Dr. Megan Utter as a partner while preserving the trust and continuity patients already know. The refreshed identity also supports the practice’s physical expansion, including a renovated office with additional chairs to accommodate continued growth.
Climb Orthodontics
Climb Orthodontics was built from the ground up for Dr. Jeff’s startup practice, with a brand inspired by the visual character and adventurous spirit of Colorado’s mountain towns. The identity blends a refined, modern aesthetic with a sense of place, creating a distinctive foundation for launch and long-term growth.
Boone Reeves Orthodontics
Boone Reeves Orthodontics was created for a brand-new startup led by two doctors and longtime friends. The brand blends warm, earthy elements with the charming, boutique feel of the surrounding community, creating an identity that feels welcoming, distinctive, and deeply rooted in its location.
Bruno Orthodontics
This longtime client was ready for a fresh look without losing the equity and recognition of their established brand. The refresh modernized the visual experience and introduced a more polished, contemporary feel while preserving the core identity patients already knew and trusted.
Orthodontic Associates of Greenville
This established practice was ready for a more modern look while preserving the trust and recognition it had built in the community over time. The refreshed identity elevated the brand’s visual presence without losing the familiarity and credibility that longtime patients already valued.
Ardsley Smiles Dentistry
This rebrand supported a thoughtful practice transition as Dr. Josie Park took over for longtime Ardsley dentist Dr. Charles Strick ahead of his retirement. The new identity was designed to introduce Dr. Park’s vision while preserving the familiarity, trust, and patient relationships built over decades.
Ultra Smiles
This rebrand marked a new chapter for the practice following Dr. Suliman’s acquisition, introducing a bold, technology-forward identity that reflects his modern approach to care. The new logo and website create a distinctive, contemporary presence while positioning the practice for future growth.
Transition Marketing
Website Design + Hosting
Digital + Print Design
Cohesive, branded materials to strengthen awareness and connect with your audience.
“Choosing [People + Practice] to help with the transition process and launching [a] new website + logo for the office I took over few months ago was one of the best decision I made as a new business owner. They listened carefully to what my vision was for the office and help me implement it and added a lot of great ideas.”
Dr. Ayman Suliman
Ultra Smiles
