2025 Broadway New York, New York 10023
+1 888-866-3627
www.pplpractice.com
NOTICE OF PRIVACY PRACTICES
Effective Date: October 1, 2026
People + Practice LLC (“we,” “us,” or “our”) operates the website located at pplpractice.com (the “Site”). This Privacy Policy describes how we collect, use, maintain, and disclose personal information collected from visitors and users of our Site.
We are committed to maintaining transparent data practices in compliance with applicable federal regulations, state consumer protection frameworks, and third-party advertising compliance standards.
IMPORTANT NOTICE: NO ELECTRONIC PROTECTED HEALTH INFORMATION (ePHI)
People + Practice LLC is a digital marketing and consulting firm. We are not a covered entity under the Health Insurance Portability and Accountability Act (HIPAA).
- Strict Prohibition: We explicitly request that our clients, prospective clients, and site visitors DO NOT submit, upload, transfer, or share any Electronic Protected Health Information (ePHI) or patient health data through our website forms, scheduling links, live chats, or unencrypted emails.
- Liability: Any information submitted via this Site should be strictly limited to business-to-business (B2B) corporate details, practice metrics, and professional contact information. We assume no regulatory liability for unsolicited ePHI sent through this consumer-facing website platform.
1. Categories of Information
We collect two primary types of data when you interact with our Site:
- Information You Voluntarily Provide: This includes your name, email address, physical address, phone number, practice details, billing info, or any other professional details you input when you fill out a contact form, request a free consultation, schedule an appointment, or communicate with us via phone, text, or email.
- Information Collected Automatically: When you browse our Site, we automatically collect tracking metrics including your IP address, device type, operating system, browser data, geolocation data, pages visited, and interaction times.
2. How Data is Collected (Cookies and Tracking Technologies)
We utilize computerized tracking technologies to measure website engagement and deploy internet advertising campaigns. Please note that our Site deploys these tracking technologies automatically upon your arrival. These tools include:
- HubSpot: We use HubSpot cookies to track your website engagement, manage marketing automation, record form submissions, and streamline our communications with you.
- Google Tag Manager & Google Analytics: We deploy analytics cookies via Google Tag Manager to evaluate traffic patterns, monitor Site performance, and audit how users discover our services.
- Meta (Facebook) Pixels & Advertising Trackers: We use tracking pixels to monitor the effectiveness of our digital advertising and to serve tailored remarketing advertisements to you across external social networks.
3. How We Use Your Personal Information
People + Practice LLC processes your personal data for the following standard business operations:
- Fulfilling requests for consultations, scheduling events, and delivering client support.
- Managing and refining your user experience on our Site.
- Deploying marketing automation, newsletters, and email campaigns via HubSpot.
- Executing online advertising strategies, including cross-context behavioral advertising and targeted campaigns across search and social platforms.
- Delivering content like webinars, blog posts, and podcasts to our audience.
4. Data Sharing and Third-Party Disclosures
We do not sell your personal information. However, your data is shared with third parties under the following strict operational boundaries:
- Service Providers: We share data with reliable backend platforms essential to our operations, specifically HubSpot, Google Analytics, and Meta, for the explicit purposes of advertising, analytics, and marketing coordination. This list may be expanded depending on our need to share data to support our operations and marketing activities.
- Sponsorship Partners: From time to time, we offer premium resources, webinars, or content on our Site. We share contact data with external sponsorship partners ONLY when the content you are accessing is explicitly co-branded or listed as sponsored by that specific vendor. You will always have clear notice at the point of collection that the content is sponsored.
- Legal Mandates: We may disclose your information if required to do so by local, state, or federal law, or in response to valid legal requests by public authorities.
5. Consumer Choice, Rights, and Opt-Outs
Because our Site does not currently utilize an active cookie consent banner to block scripts prior to loading, you must use your own hardware or software settings to control your data footprint:
- Cookie Adjustments: You can configure your internet browser settings to block cookies entirely, delete existing cookies, or notify you when cookies are being deployed.
- Advertising Opt-Outs: You can opt out of targeted tracking and personalized ad networks directly by using consumer choices engines like the Digital Advertising Alliance (DAI) or Network Advertising Initiative (NAI) tools.
- Marketing Opt-Outs: Every promotional message sent from our HubSpot system includes a clear, working “Unsubscribe” mechanism.
6. Data Retention
We retain your personal data for as long as is necessary to fulfill our core business purposes, satisfy our contractual obligations to your practice, or remain compliant with statutory records laws.
7. SMS Communication Disclosure
By providing your mobile phone number and explicitly opting into SMS communications from People + Practice LLC, you consent to receive text messages regarding consulting schedules, service updates, billing reminders, and practice announcements.
- SMS consent is voluntary and is not a condition of purchasing any marketing service.
- SMS consent and phone numbers are strictly protected and will never be shared, sold, or rented to external third parties or sponsorship vendors for marketing purposes.
- You may opt out of text communications at any time by replying “STOP”.
8. Contact Information
For questions regarding this Website Privacy Policy or to request corrections to your personal information, please contact our administrative offices at:
People + Practice LLC
2025 Broadway
New York, New York 10023
Phone: +1 888-866-3627
Email: hello@pplpractice.com
