Digital Ad Zappers Make Content Marketing Even MORE Important
In the online battle for clients’ attention, fight ad blocking with content! Ethan Zuckerman has said that he’s sorry. Ever heard of him? Probably not, but he has apologized to you anyway – actually he apologized to the whole world of which we assume you are a part. What egregious sin made him proclaim his […]
Ignore Online Reviews at Your Own Peril!
Take our advice, you ignore online reviews about your practice at your own peril. First, the bad news. According to Brightlocal.com, a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never even call […]
Millennials Are Not Simply Going To Your Website!
Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website. Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that is disrupting the way […]
We’ve Taking Over Snapchat!
Well, not really. We’ve only taken over the Rocky Mountain Orthodontics (RMO) Snapchat account for the week. People & Practice was invited to take over their account to promote our upcoming talk at the RMO/Dental Monitoring Symposium being held Oct. 6-7, 2017 in Las Vegas where our CEO, Dr. Leon Klempner, will speak about how […]
People & Practice to Speak at Dental Monitoring Symposium
[av_textblock size=” font_color=” color=” admin_preview_bg=”] Our very own Dr. Leon Klempner, co-founder of People & Practice, was invited to lecture at the Dental Monitoring Symposium being held Oct. 6-7, 20167 in Las Vegas. Dr. Klempner will talk about the new marketing playbook that all orthodontists will have to follow if they want to compete against […]
DentalTown Podcast: Successful Dental Marketing with Dr. Leon Klempner
Can the independent practice compete against DSOs commoditizing the business of dentistry? Is there a way to differentiate yourself so that your practice stands out amongst growing competition? Will patients see the value in your practice over a low-cost alternative? The answer to all the above questions is YES. If you have the right marketing […]
Increase referrals with digital marketing: Hear us speak in 2017
We’re proud to announce that our founders, Dr. Leon Klempner and Amy Epstein, MBA, will be speaking at two upcoming orthodontic conferences. Rocky Mountain Orthodontics | Dental Monitoring Seminar October 6-7, 2017 | Las Vegas, NV Click here for more info about the seminar. Carestream Dental’s 2017 Global Oral Health Summit November 10-12, 2017 | […]
People & Practice Speaking at the 2017 Global Oral Health Summit
We’re proud to announce that People & Practice will be speaking at the 2017 Global Oral Health Summit in November. The summit take place in Orlando, FL from November 10-12, 2017 at the Orlando World Center Marriott. More information about specific time and day of our session will be posted once it becomes available. If […]
5 Social Media Marketing Ideas For Orthodontists
Although essential to the success of any small business today many have no idea how to go about marketing their orthodontic practice online. We’ve found that now more than ever, solo orthodontist offices and small group practices are at risk of becoming commoditized in the eyes of their patients. The web has allowed for greater […]
The McGill Advisory Invites People & Practice to Pen Article on Differentiating Your Practice With Social Marketing
People & Practice was invited to write an article for The McGill Advisory–the monthly newsletter of The McGill & Hill Group, a dental practice advisory group–about the importance of social marketing. In this article, titled “Increase Your New Patients By Differentiating Your Practice Online,” co-authored by our founders Leon Klempner, DDS and Amy Epstein, MBA, […]