Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do […]
Five Predictions For Ortho Marketing in 2018
It’s that time of year when prognosticators read the tea leaves to make their predictions for 2018. Since we’ve been following the trends in dental marketing all year, we think we have a good grasp on where things will go over the next 12 months. Keep reading for our take on what you need to […]
Read: Journal of Clinical Orthodontics Article Written by People & Practice
The Journal of Clinical Orthodontics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to write an article about marketing a practice to the Millennial generation. In his preface to the article, Contributing Editor Robert S. Haeger, DDS, MS, praised the piece. He said that “after reading (and re-reading) this article, you will have […]
The Three Be’s to Build Trust in Your Practice
How do you gain the trust of potential new clients? Be authentic, believable and present online! Marketing expert Seth Godin wrote on his blog that the math has changed when it comes to measuring effectiveness of advertising online. If you’re optimizing your ads simply for likes then you’re chasing the wrong type of attention. Sure, […]
Boost Your Facebook Posts for Maximum Performance
If you run a Facebook Business page then you have come across the boosted page post many times but you might not even know it or understand what it means. As a page administrator, Facebook will ask you every time you create a post if you’d like to boost it to reach more people. It […]
Dentist practice transitions
Dental Economics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to address the benefits of having a good communication plan in place when bringing on a new partner or when there is a change of ownership at a practice in an article for the magazine. It’s never too early to start thinking about […]
Get Your Patients to Post For You
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances. Below we provide a […]
Beware The Dark Side of Content Marketing on Facebook
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice. Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as evidenced by the proliferation of fake news and clickbait […]
Are You Ready to Capture Your Next Patient in a Micro-moment?
Mobile has changed the rules in online marketing. In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local practices with 5-star reviews on Google […]
The Customer Journey: Leading Patients to Your Practice
In order to be effective in marketing to potential patients, you need to think like they do. Simply defined, the customer journey is the sequence of decision-making and research steps someone will go through before buying a product or service. Along the way the customer has a series of touchpoints where they interact with your […]