AAO Lecture: Future-proof Your Digital Marketing
Join People & Practice’s co-founders, Dr. Leon Klempner and Amy Epstein, MBA, at the 2018 AAO Annual Session in Washington DC for one of two lectures on what works and what doesn’t in digital marketing in the age of technology. Saturday, May 5, 2018 3:40 PM – 4:40 PM Orthodontic Staff Program Room 145 – […]
Increase Patient Conversion With These Facts About Online Reviews
New data suggests that reviews are getting shorter, positive and social. A 2018 study published by ReviewTrackers found that online reviews are changing – for the better. Literally, reviews are getting more positive. They also found that people are using fewer characters to get their point across and that review-only sites are not growing as […]
Social Media: Your Orthodontic Office’s Digital Welcome Mat
If you don’t think you need a social media page for your orthodontic practice, think again! Many young parents will research a company on social media before they go anywhere else. They will not search on Google or ever visit your website. They go right to their favorite social media page and start looking to […]
Online Reviews: Five Things You Need to Know For Your Ortho Practice
Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business. […]
WATCH: AAO Webinar on Ortho Marketing
Why isn’t your digital marketing converting new patients? What’s missing from your plan that other practices are doing to get results? Watch our latest American Association of Orthodontists webinar to find out. With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of […]
5 Ways Orthodontists Increase Patient Conversion With Social Media
We all know that social media is integral to practice marketing but part of the trick is getting patients to engage with our posts. If you want to make your Facebook page more exciting (and help convert more patients) then we suggest trying a few of these strategies: Give a little of everything Surprisingly, a […]
READ: Go High or Go Low Just Don’t Get Stuck in the Middle
The Progressive Orthodontist magazine just published our feature story about how to survive as an independent practice without getting squeezed in the middle from above by large corporate Dental Service Organizations (DSOs) and from below by low-cost, so-called DIY orthodontics. Written by our co-founders, Dr. Leon Klempner and Amy Epstein, MBA, the main idea is […]
Facebook’s Recent Algorithm Update: Don’t Panic!
Facebook recently unveiled that it was going to change its news feed, a change designed to head off criticism directed at the powerful social media platform about polarizing media and interruptive business posts. Their strategy? Prioritizing content from friends and family over posts from companies to encourage “meaningful social interactions,” according to Facebook’s CEO and […]
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad. Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are not a good predictor of the quality of a doctor, people continue to rely on feedback they find on Google, Yelp and social media to make choices about which businesses to patronize […]
How To Use Hashtags
If you’re confused about the use of the hashtag then sit back for our quick primer. Hashtags can be fun but the original purpose was very practical. The hashtag symbol–originally known to anyone who is not a digital native as the pound or number sign–found new life on social media organizing conversations into subjects and […]