Closing the Gap: Adapt Your Practice to the New On-Demand Business Model
The Progressive Orthodontist magazine featured our article about evolving your practice to meet the expectations of today’s consumers. We talk about the gap that has grown between the orthodontist and the patient and how to close it. Click here to read the article (PDF) in the current issue of The Progressive Orthodontist. If you want […]
Don’t be Afraid to Try Something New at Your Practice!
The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost […]
5 Ways to Increase Patient Starts at Your Orthodontic Practice
Want to have more potential patients convert into paying customers on day one? We analyzed the stats of hundreds of client practices across the country and assembled five proven strategies to increase patient starts. Talk turkey on the first visit Many orthodontists were taught that they don’t speak to patients about finances on the first […]
AAO Webinar: A Low Fee Model is Not Your Only Option
Earn CE credit in this free webinar on how to grow a high quality orthodontic practice using digital marketing hosted by People & Practice’s co-founder and CEO, Dr. Leon Klempner. A Low Fee Model is Not Your Only Option Date: December 12, 2018 Time: 07:30PM – 08:45PM Click here to register With downward pressure on […]
LISTEN: Future Proof Your Ortho Marketing
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jmfh2a6m’ admin_preview_bg=”] Want to know what works and what doesn’t when it comes to marketing your orthodontic practice in this age of technology? Click the play button below to listen to our very own Dr. Leon Klempner’s presentation at the AAO in Washington D.C. this Spring. We’re inviting […]
Start With the Basics to Build Trust in Your Practice
Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories. In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% […]
READ: Meet the New Disruptors: Millennials!
The New York State Dental Journal, the flagship publication of the New York State Dental Association published our article on marketing to Millennials. The article titled “Meet the New Disruptors: Millennials!” talks about how the dental profession needs to learn to market to a new generation of decision-makers. There is a new generation of parents […]
Improve your orthodontic office’s local ranking with Google My Business
Don’t take a NAP when it comes to your orthodontic practice on Google Business. Every orthodontist needs to claim their practice’s business listing on Google. Hands down, that is the most important piece of advice you need to know. You can pretty much stop here if you haven’t done that already. Go ahead and create […]
READ McGill Advisory Article: Digital Marketing Strategies To Build Patient Trust
Effective digital marketing requires more than just a website and Facebook page. To build trust and increase new patient flow, you must also actively engage consumers online. Below we discuss how you can use digital media to convince potential patients that you’re the right practice for them. Building trust with potential patients you’ve never met […]
Marketing Strategies for a Successful Orthodontic Practice
The right mix can create a marketing masterpiece for your orthodontic practice. We speak with orthodontists all the time who bemoan the loss of their tried and true referral sources and feel like they are facing the abyss when thinking that the only way to survive is by slashing fees. This is simply not the […]