How Ridgeview Transformed From Pediatric Dentist to a Family-Centered Pedo-Ortho Brand Built by Moms Who ‘Get It’
When the doctors at Ridgeview Pediatric Dentistry first came to People + Practice, they were planning a major transition. They weren’t just bringing on a new doctor, rather they were transforming the practice into a dual-specialty pediatric dentistry and orthodontics practice to serve families more comprehensively. We worked with them to build a clear plan […]
Thirteen years of partnership: Morrone, Kaye & Yucha Orthodontics and People + Practice
When People + Practice first partnered with Morrone, Kaye & Yucha Orthodontics (then Morrone & Kaye Orthodontics) in the summer of 2013, the practice was a husband-and-wife orthodontic team with a clear philosophy: exceptional results matter, but relationships matter just as much. That belief in treating patients like family and creating smiles meant to last […]
People + Practice Congratulates CEO, Dr. Leon Klempner, on Appointment as President of the New York State Society of Orthodontists
People + Practice is proud to announce that its CEO and co-founder, Dr. Leon Klempner, has been installed as President of the New York State Society of Orthodontists (NYSSO). Dr. Klempner was formally appointed during the Society’s Business Meeting on November 15, 2025, and will serve a two-year term. A widely respected clinician, educator, and […]
From Crisis to Clarity: How Dr. Sam King Rebuilt His Business and His Life with People + Practice
When Dr. Sam King reached out to People + Practice in July 2021, he was at a crossroads. His father and business partner had recently passed away, leaving him not only to grieve but to take on full leadership of King Orthodontics, a long-standing practice in Centerville, Ohio. The weight was heavy-managing an unsettled team, […]
Meta Ad Remarketing Explained!
When it comes to orthodontic marketing, there’s a hard truth that many practices overlook: 97% of first-time website visitors never take action! They might click your ad, scroll your homepage, or browse your before-and-after gallery but most won’t book a consultation. In healthcare especially, those decisions take time. “Most marketing budgets focus on chasing new […]
Orthodontic Practice More Than Doubles Starts in One Year with Strategic Marketing Partnership
When Dr. Yubin Lee opened Smile Studio Orthodontics she had everything in place to grow her budding practice: a modern space, solid referral relationships, and a clear vision for how she wanted to practice. What she didn’t have was online visibility or enough new patients coming through the door. “I had worked with another marketing […]
The Golden Age of Orthodontics Podcast Reaches Nearly 1.5 Million Views and Listens
People + Practice Media Celebrates a Milestone in Educating and Empowering Orthodontists The Golden Age of Orthodontics, the flagship podcast produced by People + Practice Media, has reached nearly 1.5 million combined views and listens across platforms, marking a major milestone for one of the orthodontic industry’s most trusted resources for growth, innovation, and strategic […]
People + Practice and Grin Announce Partnership to Support Orthodontic Practices with Remote Monitoring and Digital Growth
People + Practice, a leader in digital marketing and growth strategies for orthodontic practices, is excited to announce a new partnership with Grin, a leader in remote monitoring and patient engagement solutions. This collaboration brings together two innovative companies committed to helping orthodontists leverage digital tools to optimize practice efficiency, enhance patient care, and drive […]
People + Practice Announces Partnership with KLOwen Orthodontics to Help Practices Achieve Growth with Custom Digital Orthodontic Solutions
People + Practice, a leading digital marketing agency specializing in orthodontic practice growth, is excited to announce a new partnership with KLOwen Orthodontics, a company revolutionizing orthodontic treatment through their fully custom digital solution designed to enhance efficiency, improve treatment outcomes, and reduce stress for orthodontists. This collaboration aims to introduce orthodontists to the advantages […]
Don’t Push Discounts to Get More Leads. Promote Quality to Get More Patients
At People + Practice, we often hear the same refrain from orthodontic practices: a marketing company promised them they will back up a dump truck of new leads right to their doorstep; as many as they can handle. The catch? You have to offer an upfront discount to get them to fill out a form. […]