Exclusive Inner Circle Study Club For People + Practice Clients Only!
On Thursday, June 13th we will be hosting one of our exclusive “Inner Circle” Study Clubs, only open to People + Practice clients. The topic is Class II Malocclusion Case Review where Dr. Leon Klempner will present initial diagnostic records of a Class ll div 1 patient in the mixed dentition. We will also be […]
Introducing Ashley Buchart, Our Newest People + Practice Growth Consultant
Ashley comes to the People + Practice team with a 10 year background in marketing for consumer packaged goods, with extensive experience running multi-faceted national campaigns. With a passion for curating compelling narratives and forging new paths of business growth, she’s committed to helping bring her clients a diversified marketing strategy that creates lasting impact. […]
Meet With Us at AAO 2024 | Hear Amy Epstein Speak About Ortho Marketing
People + Practice will be a huge part of this year’s AAO 2024 in New Orleans from May 2-6. Not only are we exhibiting at the show, our very own Amy Epstein will be running a session about the marketing and communication needs of orthodontic practices. In her session, titled “Using Digital Office Technology to […]
Seeing Spam & Fake Accounts on Your Ortho Practice Facebook Page? How People + Practice Recommends You Handle It!
Social media marketing for orthodontics is one of the most effective ways to communicate with current patients and connect with new ones. Your community on social media channels like Facebook offer unprecedented direct access to the people in your surreding community that you want to communicate with. But with great power comes great responsibility and […]
Negative Review, No Problem. How We Helped This Orthodontic Practice Turnaround a Parent’s Bad Experience!
When a parent left a critical review about how Hughes Orthodontics handled communications with a teenage patient’s progress, our reputation management software bubbled up the less-than-stellar online comment so Dr. Hughes could address the issue and make it right. What Happened The three-star review was left by the parent of a 13-year-old patient criticizing the […]
ADA Website Compliance: How People + Practice Ensures Accessibility For Your Site
You might have been approached by a third-party ADA compliance audit company, highlighting the significance of making your website compliant with the Americans with Disabilities Act (ADA). We want you to know that People + Practice recognizes the importance of providing accessibility for all users on the web. ADA compliance standards to provide an optimal […]
Long-Established Orthodontist With Flat Growth Wanted to Increase Production to Eventually Sell – We Increased His Business by 64%!
Great Lakes Bay Orthodontics owner Dr. Dale Davis had a problem. His practice had a great brand and a good book of business but had experienced flat growth for 10 years and he was looking to sell in the near future. He needed to create value to attract a buyer. The Goal Dr. Davis came […]
Navigating Turnover and Talent Shortages in Private Practice Orthodontists
Recently, we published an informative article in Orthodontic Products magazine about how to create an attrctive workplace culture nd use technology to both retain staff and manage staffing shortages. It’s been called The Big Quit or even The Great Resignation. People have discovered a newfound freedom—after desperately working to hold on to their jobs during […]
People + Practice, LLC Appoints Jessie Pressman as Head of Consulting
NEW YORK, Oct. 3, 2023 /PRNewswire/ — People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to the enhancement of consulting services, coupled with a robust […]
Accelerating New Patient Starts: A Guide to Streamline the Orthodontic Journey
In the realm of orthodontics, the journey from a prospective patient’s initial discovery of your practice to becoming a loyal advocate can be a transformative experience. As an orthodontic marketing agency, we understand the significance of not only attracting new patients but also ensuring that their transition from discovery to endorsement is smooth and efficient. […]