Increase Engagement on Facebook Through Comments
Social media is a powerful way to amplify your message, reach potential patients who may not be aware of your practice, and get your current clients to promote your service to their network by engaging with your content. You have noticed a new way Facebook has been portraying comments to posts on your page. According […]
Our Next Podcast Guest: Dr Jonathan Nicozisis
On our latest podcast episode, we speak with Dr Jonathan Nicozisis – a national lecturer and educator who teaches about advanced techniques with Invisalign – about the disruption of the industry by clear aligner technology and the direct-to-consumer business model. His philosophy aligns with our own that doctors need to embrace the change and make […]
Get More Out of Dental Monitoring
Changes to our specialty are all around us. Likewise, we have to change to ensure our practices continue to thrive. Many of our clients have been evaluating Dental Monitoring, a mobile monitoring solution that allows doctors to control the position and shape of a patients’ teeth remotely and continuously. The system is designed to work with […]
What We Learned at AAO This Year
We just returned from the AAO 2019 Annual Session in Los Angeles and we are excited to share what we have learned. Yes, we were invited to give a lecture on practice marketing, but because this is the biggest orthodontic conference in the world, it was just as important for us to find out the […]
Subscribe to Our Podcast – Next Guest: Align Technology CEO Joseph Hogan
Are you an orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? Our new podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community The next guest on our show is a biggie: […]
Our Specialty is Under Attack
Smile Direct Club and Align will spend over $300,000,000 in advertising in 2019 targeting your future patients. Their message is simple – all orthodontics is the same. It does not matter whether you go to an orthodontist, general dentist or direct mail (DTC), the treatment will all be the same. Their message is that tooth […]
Free Consultation at 2019 AAO Annual Session
Special offer for 2019 AAO Annual Session attendees. Get a FREE in-person Marketing analysis for your practice and learn how People & Practice can increase referrals and patient starts. Los Angeles, CA, May 3-6, 2019. To schedule an appointment call us at 888.866.DOCS or email us at leon@pplpractice.com. Don’t miss our lecture: Make the Three […]
Don’t Miss Our Lecture at the 2019 AAO Annual Session
We will be speaking at the 2019 AAO Annual Session.Topic: Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy. Details for our session:Monday, May 6, 2019 Time: 9:10am – 10:10am Room: LACC Petree C – Level 1 Description: Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, […]
Don’t Miss Dr. Leon Klempner at Dental Monitoring Symposium
Our own Dr. Leon Klempner will be speaking at the Dental Monitoring Symposium. Marketing Dental Monitoring to Combat the CompetitionMake the 3 Changes For Your Practice To Thrive In This New Disrupted Economy Dental Monitoring Symposium Las Vegas, NV Friday, Mar 22, 2019 1:30 PM Click here for the full program and more info.
McGill Article: Top Social Media Do’s And Don’ts To Gain New Patients
Our co-founders, Leon Klempner, DDS and Amy Epstein, MBA, were invited to write an article for The McGill Advisory about how orthodontists can be successful on social media. The article is filled with great tips and advice and appeared in the March 2019 issue. Most practices jump headfirst into social media (Facebook, Instagram, LinkedIn, etc.) […]