Watch: Marketing for Orthodontists – Interview with Dr. Leon Klempner at AAO Winter Conference 2021
During the virtual AAO Winter Conference, SmileSnap hosted an interview with our founding partner, Dr. Leon Klempner. We covered a number of topics within orthodontic marketing including: How the evolution of practice marketing has accelerated over the last few years The different tiers that orthodontic practices fall into nowadays and what they mean The components […]
Read Our Latest Journal of Clinical Orthodontics Article – Online Reviews: More Important than Ever
People & Practice co-founders Dr. Leon Klempner & Amy Epstein, MBA were recently invited to write an article for the Journal of Clinical Orthodontics about online reviews, which we deem to be more important than ever before. At our agency, we strongly believe that online reviews are essential to successfully converting patients in your local […]
Creating Orthodontic Content Marketing That Converts
At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients. A study […]
Talking With Brad Kucharo About Financial Advice For Orthodontist
In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial tips and advice for orthodontics. This was especially timely as orthodontists have questions about how the recent change in administration might affect them, […]
What People Are Saying About People & Practice
If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever – perhaps even more post-quarantine as patients research the protocols and safety features that practices are putting in place. It might come as […]
Ortho Communication Has Rocketed to Digital During Covid-19, Are You Keeping Up?
Even before we had to adapt to the new way of doing business due to Covid-19, the patient experience had been evolving. As a matter of fact, the pandemic has only expedited the process of change, rocketing communication and the burden of legitimising your practice (through trust-building and education) towards the digital realm. Most practices […]
The Three Biggest Mistakes Orthodontists Make With Negotiating Employment Contracts
In our podcast, The Survival Guide for Orthodontists, we speak with a wide variety of experts in the orthodontics field, frequently addressing extremely topical subjects affecting the industry right now. In our latest episode, we spoke with Stephen Kaufman, head of the Wright, Constable & Skeen LLP healthcare law group. Steve has been a lawyer […]
How Many Blockbuster Video Rental Stores Are Left in the World?
Remember Blockbuster Video stores? How many do you think are left in the world? You might be surprised at the answer and the story of Blockbuster Video vs. Netflix has a lot to tell us about the state of the orthodontic industry today. We talk about the disruption of the orthodontic industry a lot and […]
Webinar: Why 97% of Website Visitors Don’t Convert – And What You Can Do About It!
Did you know that most of your website visitors will not convert? Maybe. But do you know all the things you can do about it to increase conversion? Probably not. Dr. Leon Klempner and Amy Epstein, MBA, partners and co-founders of People & Practice recently gave a webinar sponsored by SmileSnap about website conversion – […]
Reviews Even More Important Than Ever As Orthodontic Practices Reopen Post-Quarantine
As orthodontic practices transition to a new way of operating post-quarantine, People & Practice has been helping clients re-open successfully. At the same time, we’ve also been learning from their experiences. One thing we know for sure is that managing your online reputation is as important as ever – perhaps even more so. Comprehensive protocols […]