McGill Advisory: How Facebook Changes May Affect Your Marketing Efforts
Our article on how changes to demographic targeting options on Facebook advertising will affect orthodontic practice marketing was recently published in the latest issue of McGill Advisory. The changes will affect how advertisers can target audiences. Already many marketers have seen a drop in their traffic from Facebook ads. At People + Practice we are […]
Convert More Leads With Our New Products – PatientCue™ and Conversion Plus
There’s a lot going on here at People + Practice! We believe that we are now in the golden age of orthodontics with technology that is disrupting our industry for the better, giving orthodontists more control, greater flexibility, and increasing profitability with every case. As innovators in orthodontic practice marketing, People + Practice constantly works […]
P+P The Inner Circle Discussion: How to Differentiate & Grow Your Practice With In-House Digital Aligner Printing
People + Practice works with orthodontists across the country and we are always asked about what is going on at other practices. That’s what sparked the idea for “The Inner Circle” – a roundtable exclusively for People + Practice clients to share innovations they are bringing to their practices that resulted in growth. In our […]
The Inner Circle Series: 3D Printing Clear Aligners
Watch Now: Why Isn’t Your Website Converting Inquiries Into Consults?
How is your website at converting visitors to leads? Your website should be working for you to convert inquiries into consults. We recently held a webinar on this very subject in partnership with DynaFlex, a leading source of orthodontic supplies, 3D digital services, and dental sleep medicine. In this educational video we reviewed: How to […]
Avoid Legal Entanglements Before They Become an Issue for Your Practice
Orthodontists today already have a lot on their plate. Running a practice involves a whole host of business and management skills outside of the specialty and protecting yourself from legal issues before they become a problem is an important part of it. Recently, we sat down to speak with Trey Lawrence for a wide-ranging discussion […]
Is Your Website Working For You or Against You?
The classic baseball film Field of Dreams is known for the oft-quoted line “build it and they will come.” That snippet of wisdom imparted by a ghostly voice haunts the main character played by Kevin Costner until he takes on the task of making a baseball stadium in his corn field. Spoiler alert: Everyone thinks […]
Introducing the People + Practice Inner Circle Series
What Type Of Orthodontic Practice Is Right For You? Read Our Latest McGill Advisory Article
The traditional fee-for-service model in orthodontics has taken a huge beating lately, due to a number of disruptions to the profession. The latest was the pandemic that left many offices struggling to meet with patients and finding it difficult to sign up new cases while lockdowns were in place. Is a traditional practice still the […]
The Golden Age of Orthodontics: Already Ended or Just Beginning? Read Our Latest Journal of Clinical Orthodontics Article.
People & Practice co-founder Dr. Leon Klempner was a practicing orthodontist for more than 40 years before he retired. He saw a lot of change in those decades. He also knows that every generation thinks that the golden age of orthodontics is always at some point in the past. But, he begs to differ. Dr. […]