Online Reviews: Five Things You Need to Know For Your Ortho Practice

Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business. Are you getting the maximum star rating on Google and Yelp? Are your reviews positive or negative? Do you even know? People and Practice is the expert on reputation management for orthodontist practices. We have put our SmartReview™ system in place at offices across the country to boost positive, 5-star reviews on Google and minimize negative ones. Below we have outlined five things to know that will help with your online reputation. Want to learn more? Click here to contact us today! Spot Fake Reviews Are there fake reviews about your business online? Most consumers admit they can’t always tell a fake review from a real one. You need to be vigilant about monitoring your online reputation. Bad reviews and fake reviews have a negative impact on patient conversion from the web. Encourage Positive Reviews Happy patients aren’t clamoring to sing your praises on review sites like Google or on social media. That’s why we designed our SmartReview™ system to get you authentic positive reviews, fast. Most consumers report leaving a review when asked by a business for their feedback. Take advantage of that and increase your online cred. Head Off Negative Comments Capturing reviews at point of contact can help head off most negative reviews before they hit the net. Our system helps to avoid bad reviews being posted. You can address the patient’s concerns directly, offline. Update Your Info There’s nothing worse than an out-of-date phone number or email address on a review site. It’s your job to make sure this data doesn’t lapse. Regularly go to every website you can find where your contact information is listed to keep it up to date. Don’t only rely on your website. Most people say they look for contact info in places other than a business website including Facebook and Google Business listings. Increase Number of Reviews Last year the average number of reviews that people read before they trusted a business was six. This year it’s seven. It’s getting harder for a practice to gain trust online. With reviews on the right mix of websites you can get ahead of your competition. Speaking of that we have a bonus fact for you… The Right Sites According to the BrightLocal.com survey the top three most trusted review sites are Yelp, Google and Facebook. You need to make sure you put most of your attention on the big three. Want to learn more about reputation management for your orthodontist practice? For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at [email protected].