During the virtual AAO Winter Conference, SmileSnap hosted an interview with our founding partner, Dr. Leon Klempner. We covered a number of topics within orthodontic marketing including: How the evolution of practice
People & Practice co-founders Dr. Leon Klempner & Amy Epstein, MBA were recently invited to write an article for the Journal of Clinical Orthodontics about online reviews, which we deem to be
At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard
In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial
If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever
Even before we had to adapt to the new way of doing business due to Covid-19, the patient experience had been evolving. As a matter of fact, the pandemic has only expedited
In our podcast, The Survival Guide for Orthodontists, we speak with a wide variety of experts in the orthodontics field, frequently addressing extremely topical subjects affecting the industry right now. In our
Remember Blockbuster Video stores? How many do you think are left in the world? You might be surprised at the answer and the story of Blockbuster Video vs. Netflix has a lot
Did you know that most of your website visitors will not convert? Maybe. But do you know all the things you can do about it to increase conversion? Probably not. Dr. Leon
As orthodontic practices transition to a new way of operating post-quarantine, People & Practice has been helping clients re-open successfully. At the same time, we’ve also been learning from their experiences. One
