Our article on how changes to demographic targeting options on Facebook advertising will affect orthodontic practice marketing was recently published in the latest issue of McGill Advisory. The changes will affect how
There’s a lot going on here at People + Practice! We believe that we are now in the golden age of orthodontics with technology that is disrupting our industry for the better,
People + Practice works with orthodontists across the country and we are always asked about what is going on at other practices. That’s what sparked the idea for “The Inner Circle” –
How is your website at converting visitors to leads? Your website should be working for you to convert inquiries into consults. We recently held a webinar on this very subject in partnership
Orthodontists today already have a lot on their plate. Running a practice involves a whole host of business and management skills outside of the specialty and protecting yourself from legal issues before
The classic baseball film Field of Dreams is known for the oft-quoted line “build it and they will come.” That snippet of wisdom imparted by a ghostly voice haunts the main character
The traditional fee-for-service model in orthodontics has taken a huge beating lately, due to a number of disruptions to the profession. The latest was the pandemic that left many offices struggling to
People & Practice co-founder Dr. Leon Klempner was a practicing orthodontist for more than 40 years before he retired. He saw a lot of change in those decades. He also knows that
