We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But,
It’s that time of year when prognosticators read the tea leaves to make their predictions for 2018. Since we’ve been following the trends in dental marketing all year, we think we have
The Journal of Clinical Orthodontics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to write an article about marketing a practice to the Millennial generation. In his preface to the
How do you gain the trust of potential new clients? Be authentic, believable and present online! Marketing expert Seth Godin wrote on his blog that the math has changed when it comes
If you run a Facebook Business page then you have come across the boosted page post many times but you might not even know it or understand what it means. As a
Dental Economics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to address the benefits of having a good communication plan in place when bringing on a new partner or when
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So,
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice. Good content gets noticed. If it’s informative and relevant, then you’re sure
Mobile has changed the rules in online marketing. In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go
In order to be effective in marketing to potential patients, you need to think like they do. Simply defined, the customer journey is the sequence of decision-making and research steps someone will
