Join People & Practice’s co-founders, Dr. Leon Klempner and Amy Epstein, MBA, at the 2018 AAO Annual Session in Washington DC for one of two lectures on what works and what doesn’t
New data suggests that reviews are getting shorter, positive and social. A 2018 study published by ReviewTrackers found that online reviews are changing – for the better. Literally, reviews are getting more
If you don’t think you need a social media page for your orthodontic practice, think again! Many young parents will research a company on social media before they go anywhere else. They
Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star
Why isn’t your digital marketing converting new patients? What’s missing from your plan that other practices are doing to get results? Watch our latest American Association of Orthodontists webinar to find out.
We all know that social media is integral to practice marketing but part of the trick is getting patients to engage with our posts. If you want to make your Facebook page
The Progressive Orthodontist magazine just published our feature story about how to survive as an independent practice without getting squeezed in the middle from above by large corporate Dental Service Organizations (DSOs)
Facebook recently unveiled that it was going to change its news feed, a change designed to head off criticism directed at the powerful social media platform about polarizing media and interruptive business
Nothing happens. And that’s bad. Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are not a good predictor of the quality of a
If you’re confused about the use of the hashtag then sit back for our quick primer. Hashtags can be fun but the original purpose was very practical. The hashtag symbol–originally known to
