“The reality of business is that corporate groups, affiliations, and conglomerates often replace small-business owners, and can do so efficiently.
We know that in theory, but it’s much more prolific when it affects us on a personal level. The dental profession is beginning to suffer from this very issue, and it’s manifesting in lower rates of patient acquisition and retention.
This downward trend is proportional to the rise of corporate entities in the dental industry—namely, dental service organizations (DSOs). If we are to stand up to our corporate counterparts, it will be critical for us to harness our strengths and leverage the communications tools at our disposal to attract new patients and retain current ones. To do this, we must first understand what draws patients to DSOs.”
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