There is a new generation of parents out there who are not as easily swayed by the traditional marketing mix. Millennials are fast becoming the most important demographic for your practice, and you need to know how they make decisions and where they can be reached. They’re technological natives, meaning they came of age with the Internet at their fingertips and have always owned some sort of computerized device. And they are not only very comfortable with the latest in computer science, they also expect everyone else to be just as up-to-date as they are, even more so. To understand how to attract millennials as patients, we need to know who they are and what pushes their buttons, so to speak.
You can read the full article on page 11 of the magazine here (PDF).
