We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Monitoring (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment. In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in the marketplace providing the patient the convenience and speed they are looking for. We also address a concern of orthodontists that AI might detract from their role as a specialist. About Our Guest: Mark van Weelde is the Vice President of Global Sales and Marketing at Dental Monitoring. He was previously with Align Technology as an investor before its IPO in 2001. He bought the Asia-Pacific division of Align Technology and became the exclusive distributor for the Asia-Pacific dramatically growing regional sales.
Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.
The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.
Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.
Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.
Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.
Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.
Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.
