Episode 42 – Differentiating OrthoFX Clear Aligners From the Pack With Ren Menon

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Today on The Golden Age of Orthodontics, we are joined by Ren Menon, the CEO of OrthoFX. Before founding OrthoFX, Ren spent 13 years in leadership roles at Align. Ren is also the co-founder of other startups and sits on the board of several fast-growing early stage companies. Join us as we bring you insights from Ren and chat about how OrthoFX can support orthodontists and their patients through their entire treatment journey.

IN THIS EPISODE:

  • Ren explains what makes OrthoFX aligners stand out from the pack.
  • Ren shares the journey orthodontists take when they sign up with OrthoFX.
  • Finance systems and how practices can use OrthoFX’s system or choose to stick with their own.
  • How OrthoFX strives to keep the integrity of orthodontic practices.
  • Ren shares his thoughts on current trends in orthodontics that will affect the future of the practice.

KEY TAKEAWAYS: 

  • OrthoFX supports doctors by providing a complete set of digital solutions to attract and treat clear aligner patients
  • Practices can use OrthoFX in whatever way works best for them.
  • OrthoFX strives to help practices keep the integrity of the profession.

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


 

About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.