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Ep 34 – Talking with BRIUS Inventor Dr. Mehdi Peikar

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Dr. Mehdi Peikar is the Chief Medical Officer, Chief Technology Officer, Co-Inventor and Co-Founder of BRIUS Technologies. A practicing orthodontist, Dr. Mehdi has a passion for using technological advances to give patients a great experience with their orthodontia. Tune in to this episode of People & Practice as Amy and Dr. Leon chat with Dr. Mehdi and his take on the role of advancing technology and orthodontics. In this episode, we address other important topics like:

  • Dr. Mehdi introduces himself and explains his background and work with BRIUS
  • How Dr. Mehdi came up with BRIUS Technologies using his education in physics and biomechanics
  • Design and production of BRIUS as an independent mover for patients
  • The efficiency of independent movers vs. traditional wires and brackets
  • Dr. Mehdi answers a question from a fellow orthodontist and listener about what to look forward to as technology advances

Key Takeaways:

  • Keeping up with technology and trends will help keep orthodontic practices relevant and work more efficiently
  • Office visits can get to be inconvenient and consumers want less visits and quicker results- using advanced technology can help practices do this for it’s clients

About Dr. Mehdi Peikar:

Dr. Mehdi Peikar is the Chief Medical Officer, Chief Technology Officer, Co-Inventor and Co-Founder of BRIUS Technologies. Dr. Peikar is a practicing orthodontist who graduated from the UCLA School of Dentistry. He also holds a Master’s degree in Quantum Mechanics and Condensed Matter from the University of Illinois and a Ph.D in Biomechanics from Johns Hopkins University. Dr. Peikar’s unique background in academia, and passion for revolutionizing the orthodontic experience continues to drive product development and success in achieving superior biomechanical results.

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 

 

About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.