In 2019, orthodontists are still graduating with an orthodontic degree having no knowledge on how to incorporate clear aligner technology in their treatment plan. Dr. Jonathan Nicozisis is a national speaker and educator who teaches about advanced techniques with Invisalign.

We spoke with Dr. Nicozisis about the disruption of the industry by Invisalign and the direct-to-consumer business models. His philosophy aligns with our own that doctors need to embrace the change and make it work for them instead of fighting it. We also speak about his online program to teach orthodontists how to work with clear aligners. Listen in on our wide-ranging and informative conversation with Dr. Nicozisis in this episode.

IN THIS EPISODE:

• How clear aligner treatment is not being taught in residency programs and what Dr. Nicozisis is doing to fix that with his Aligner Intensive Fellowship program
• Impact of communication on a local level to differentiate the specialist from the general dentist in orthodontic treatment
• Changing the narrative on offering limited treatment to patients by discussing and educating patients and offering all the options
• Orthodontists have to address consumers’ desire for convenience is driving them to direct-to-consumer alternatives
• We play Monday Morning Quarterback and ask Dr. Nicozisis what he would do differently in hindsight as a young orthodontists just out of school

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.