Ep 24 – Talking With Sue Hanen About Hidden Practice Metrics to Improve Performance

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In this 30 minute podcast we speak with Sue Hanen, an orthodontic consultant and life coach with more than 20 years experience. With extensive knowledge of the business of orthodontics, her focus is to create the certainty, clarity, and connection your team desires with sustainable operating systems.

We also cover important topics like:

  • The four hidden gems – metrics you should be tracking: No show percentage, Emergency visits, Retention visits, and Overtreatment time
  • How to manage these metrics to recapture your time to invest those hours in however you want
  • Helping practices discover the leading indicators to avoid disaster
  • What will happen with virtual appointments and exams post-Covid

Sue Hanen has helped hundreds of clients bring order to chaos with diligent fact-finding, strategic planning, and follow-through. By developing healthy practice metrics, and clarity of goals, she has decreased stress and helped reach targets. Sue is an iPEC Certified Professional Coach, a Kolbe Certified Consultant, and loves to identify team members’ strengths and natural talents to enhance job satisfaction and longevity.


Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


 

About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.