In this 30 minute podcast we speak with Chris Bentson, a partner at Bentson Copple & Associates, a company that performs practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. Chris has consulted with a thousand orthodontic practices during his 30-year career. We speak with Chris about the changes brought about in the industry since the pandemic first shut down practices across the country last year.
We also cover important topics like:
How an accelerate to digital has become the most enduring effect from pandemic for orthodontic practice owners
Advice for graduating orthodontists choosing between a position at a group practice, a DSO, or joining a solo practice
Solo practices capitalizing on the direct-to-consumer market with digital marketing
Making up for lost production and cash flow due to Covid-19 shutdowns
Chris Bentson is a partner at Bentson Copple & Associates based in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice.
Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.
The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.
Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.
Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.
Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.
Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.
Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.
