Ep 22 – Talking With Amir Abolfathi About How Technology Gives Orthos Control Over Production, Process, & Costs

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In this 30 minute podcast we speak with Amir Abolfathi, the CEO and Cofounder of uLab Systems, developer of the next generation uSmile system that gives orthodontists control over treatment planning and processes while reducing their lab costs. Amir describes uLab Systems as a company that develops a suite of products for orthodontic tools: aligners, brackets and other hybrid systems. Computational power has increased exponentially, allowing orthos to now use a laptop computer to design treatments on systems like uSmile and then either send specs to the company’s manufacturing center or produce in-house with a 3D printer.

We also cover important topics like:

  • How AI and machine learning simplifies production and treatment planning technology for orthodontists
  • Addressing pain points that orthodontists face with future technological features
  • Using a products like uLab Systems offers to lower patient costs

Amir Abolfathi has over 30 years of experience founding, building, and managing medical device companies. He is currently CEO and Cofounder of uLab Systems, the developer of the next generation uSmile aligner system. Prior to uLab, Amir was a founding member of Tusker Medical which was acquired by Smith & Nephew in 2020. He also was a founding member of EndoTex Interventional Systems and Embolic Protection, Inc which both were sold to Boston Scientific. Amir was the Executive Vice President of Research and Development at Align Technology, creator of Invisalign. He has held various management and engineering positions at Pfizer, Guidant, and Baxter-Edwards and has over 100+ issued patents.


Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.