Ep 21 – Talking With Dr. Keith Dressler About Changes in How Our Target Audience Communicates

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In this podcast episode, we invite Dr. Keith Dressler, CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system, to talk about how the communication style of our target audience has changed. We dig into how orthodontists need to adapt to speak with patients in the future with Dr. Dressler. By evolving communication to partly virtual means orthodontists can increase profitability. Covid has made us all take a hard look at how we reconfigure our practices physically and our processes, providing a forced test case on going virtual.

In this episode, we recap some important topics like:

  • Marketing strategies to help practices acquire new patients
  • Opening up your practice to a larger service area
  • Telegraphing benefits to the patient of new orthodontic technology through marketing
  • New features coming to Rhinogram this year
  • Importance of patient consent in text communication beyond HIPAA

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.