Ep 19 – Talking with Joe Hogan From Align Technology

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Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan back to the podcast to talk about the future of orthodontics. Joe is adept at finding opportunities for advanced technology to increase market share in the medical industry. He brought his expertise from the Healthcare division at GE to Align Technology. In this 30-minute podcast we speak to Joe about the digital transformation in orthodontics.

In this episode, we recap some important topics like:

  • Do you plan on re-opening the now-closed Invisalign retail outlets?
  • What is driving this digital transformation in orthodontics?
  • How COVID-19 created the need for virtual consultation applications
  • Adjustments that Align Technologies made to help orthodontists during the pandemic
  • Marketing plans for Align Technologies to promote Invisalign for orthodontic partners
  • The genesis of the new Invisalign Stickables product

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice. 


About The Golden Age of Orthodontics Podcast and People + Practice

The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.

Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.

Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.

Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.

Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.

Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.