When a key team member quits, the panic can set in quickly. Who’s going to answer the phones, follow up with patients, verify insurance and keep the front desk running smoothly? Even without staffing disruptions, overwhelmed teams and unanswered calls can mean potential patients falling through the cracks. For orthodontic practices, these challenges aren’t just an operational headache. They can directly impact new patient starts, revenue and the return on your marketing investment.
In this episode of The Golden Age of Orthodontics, hosts Dr. Leon Klempner and Amy Epstein welcome Cory Pinegar, founder of Reach, to explore a smarter approach to staffing and practice efficiency. Cory explains how Reach helps orthodontic practices build stronger teams by providing dedicated, highly trained, remote professionals who integrate into daily operations, handling everything from patient calls and insurance verification to follow-ups and billing support.
The conversation explores the hidden costs of staffing shortages, why traditional hiring models are becoming harder to sustain and how a more flexible approach can take pressure off existing team members. You’ll also learn how Reach approaches training, security and team integration while helping orthodontic practices improve efficiency, strengthen patient relationships and capture opportunities that might otherwise be lost.
Key takeaways:
Learn more about Reach: Visit https://getreach.co/pp/ to explore staffing solutions for your orthodontic practice and schedule a consultation.
The Golden Age of Orthodontics is an award-winning industry podcast produced by People + Practice, a leading orthodontic marketing agency specializing in practice growth, digital marketing, branding, and AI search visibility for orthodontists.
Hosted by People + Practice co-founders Dr. Leon Klempner and Amy Epstein, MBA, the podcast combines decades of firsthand orthodontic practice experience with strategic marketing expertise to help orthodontists navigate an evolving industry.
Dr. Klempner, a retired orthodontist with 38 years of clinical experience, brings a unique understanding of the challenges facing private practices. Epstein, an accomplished marketing strategist with more than 20 years of experience, specializes in helping orthodontic practices attract patients, strengthen their brands, and achieve sustainable growth.
Together, they lead People + Practice, an orthodontic marketing agency that combines deep industry knowledge with data-driven digital marketing, growth consulting, and innovative AI optimization strategies. Their thought leadership extends beyond the podcast into the agency’s work helping orthodontists build stronger, more competitive practices.
Through conversations with leading orthodontists, industry executives, and technology innovators, The Golden Age of Orthodontics reflects the same expertise and forward-thinking approach that makes People + Practice a trusted marketing partner for orthodontic practices seeking measurable growth.
Learn more about People + Practice’s orthodontic marketing services and how our team helps practices turn marketing into new patients.