Drive Visibility, Attract Local Patients
Our SEO + AEO (Answer Engine Optimization or AI Optimization) approach combines context-rich content, local search optimization, and technical excellence to ensure your practice is easily found online. By aligning with patient intent and AI-driven search trends, we create strategies that grow your reach, strengthen your authority, and deliver sustainable results.
A good search engine optimization plan is no longer just about keywords on your healthcare website. With the evolving role of AI in search, a successful SEO strategy must incorporate context-rich content, user intent, and localization to ensure your practice stands out in an increasingly competitive digital landscape and to ensure your brand appears for common queries in AI driven Answer Engines. Our unique approach combines the tried and true staples of SEO with the cutting edge techniques to get your practice to appear in AI summaries on ChatGPT, Gemini, Perplexity, and others.
A strong SEO + AEO strategy combines traditional search optimization with AI-driven insights to improve visibility, attract the right audience, and convert searches into meaningful patient interactions.
Context-Rich Content,
The Key to Relevance
Search engines are smarter than ever, using AI to understand the deeper meaning behind search queries. Content must go beyond simple keyword placement and provide real value to patients by answering their questions, addressing their concerns, and positioning your practice as an authority in your field.
Patient-Focused
Educational Content
In the People + Practice SEO + AEO program, we develop customized and informative blog posts, FAQs, and service pages that anticipate patient needs and provide clear, actionable insights to create conversion and assist with your website being quoted in AI summaries.
Comprehensive
Topic Clusters
Localization:
Reaching the Right Patients in Your Community
Local search is the backbone of our SEO + AEO strategy for doctors and their practices. Patients are not just searching for services, they are looking for trusted providers near them. A strong local SEO strategy ensures your healthcare practice appears in the right searches at the right time. We approach this by adding local details to the main pages of your website, creating special content for the geographies you serve and adding the areas you serve to your directory listings and site schema for a well rounded representation of your brand locally.
Optimized Google
Business Profile
We prioritize a well-maintained GBP with accurate business information, service listings, and patient-friendly descriptions that enhance your local search presence. We follow Google’s latest updates and trends to keep your digital presence high on Google’s ranking factors. We also promote your brand in other authoritative listing opportunities like Bing, Yelp, Healthgrades, WebMD, Zocdoc and more.
NAP
(Name, Address, Phone Number) Consistency
Ensuring your practice information is accurate and consistent across online listings strengthens credibility, improves search visibility, and supports AI search optimization. AI platforms rely on consistent information across trusted sources to verify details about your practice, so the more clearly your name, location, services, and contact information align across the web, the easier it is for search engines and AI tools to confidently understand, trust, and recommend your practice.
Schema markup helps search engines understand your content better, improving visibility in the top search results on Google, ChatGPT and other prominent search engines.
As AI-driven search continues to evolve, SEO is no longer a one-time effort, it requires continuous optimization, data analysis, and adaptation. Our approach blends high-quality content, local relevance, and technical excellence to create a strategy that drives long-term success.
By integrating AI-aware content strategies, local SEO best practices, and a technically sound website foundation, we help healthcare practices stay ahead of search trends and attract more qualified patients. A
Want to know how your brand stands out in AI search? Get your free AI Scorecard and find out if you’re ready to show up as a top result!
AEO, or Answer Engine Optimization, helps AI-powered search tools understand your practice and confidently surface it as a relevant answer to user questions. While SEO focuses on improving visibility in traditional search results, AEO focuses on making your expertise, services, location, and authority easy for AI platforms to interpret and trust. At People + Practice, we take a holistic approach to both, optimizing not just your website but your entire digital presence. From content, technical SEO, and schema to reviews, local listings, backlinks, and Google Business Profile, we build the consistent signals that strengthen visibility across both traditional and AI-driven search.
If you’re curious if your practice is prepared for AI visibility the P+P AI Scorecard is a good place to start.
SEO and AIO are long term growth strategies rather than quick advertising boosts. Most practices begin to see meaningful traction within three to six months as search engines and AI platforms recognize the relevance and authority of their content. Over time, this visibility compounds and becomes one of the most reliable sources of new patient inquiries. But, AI is rapidly and constantly changing how algorithms view and surface your business so you want a consistent strategic partner who is looking out for those updates and managing your digital presence to take advantage of all of the opportunities available to you.
Many practice owners assume that if their website ranks in search it will also appear in AI generated answers, but AI platforms evaluate websites differently and often require clearer authority, structured information, and direct answers to patient questions. The P+P AI Scorecard analyzes how visible your website is to AI driven search tools by reviewing factors such as content clarity, topical authority, structured data, and citation consistency. The assessment provides a clear snapshot of your current visibility along with strategic opportunities to improve how often your practice appears in AI powered results.
Growth Consulting
Social Media Management
Digital Advertising
They have been nothing short of wonderful, with excellent ideas and concepts that have significantly grown our digital presence. Most importantly to me, however, is that People & Practice really seeks to understand what’s unique about our practice and me, and tailor their recommendations accordingly. I highly recommend People & Practice!
Dr. Wuiteng Koh
Koh Orthodontics
