Client Name: Smile Studio Orthodontics
New Practice Goes From Stagnant to Scaling in Just 12 Months
The Challenge
Although Smile Studio had steady referrals from local doctors, overall growth had plateaued. Dr. Lee wanted a more strategic and collaborative approach to marketing—one that went beyond generic data reports and actually moved the needle on new patient flow. Past experiences with other agencies felt impersonal and one-sided. She needed a partner who could understand her brand, her goals, and her market.
The Solution
People + Practice began with in-depth brand discovery, helping Dr. Lee articulate her voice and vision. This laid the groundwork for a custom marketing plan that included:
The Results
In just 12 months, when comparing Q1 2024 to Q1 2025:
Dr. Lee also gained stronger brand visibility, more qualified leads, and an ongoing support system for decision making. Direct access to a growth consultant, creative collaboration, and insights from People + Practice’s clinical leadership helped reinforce the practice’s growth across all fronts.
Why It Worked
Dr. Lee highlighted the value of:
Summary
Through tailored strategy and real partnership, Smile Studio Orthodontics went from stalled growth to measurable success in one year—with a foundation built to keep scaling.
