Nothing happens. And that’s bad.
Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are not a good predictor of the quality of a doctor, people continue to rely on feedback they find on Google, Yelp and social media to make choices about which businesses to patronize and which doctors to visit. In fact, a survey by Bright Local found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a third of them doing their research via mobile apps.
Chances are that most of those people didn’t get around to reading the research paper.
There’s an old adage in the ad game that asks what happens if a business doesn’t advertise? Nothing. Same goes for online reviews. What happens if you don’t get any good reviews on Google? You guessed it! Nothing.
People will not call. They will not come back to you after an initial consult or they will cancel appointments. Many consumers read an average of 7 reviews before trusting a business – that is up from 6 last year! More people are using online reviews more often and basing where they take their family for orthodontic treatment on what they read.
If you aren’t doing anything about your online reputation then don’t wonder why people aren’t calling for consultations. Almost a quarter of people surveyed said that they use online reviews as a first step when seeking out a medical provider. Good reviews actually don’t just happen on their own. You need to ask patients to post reviews for you if they feel your practice deserves it. People & Practice has a SmartReview™ system that’s designed to capture authentic positive reviews at the point of contact in your office.
Want to learn more about how you can supercharge your social media? Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at firstname.lastname@example.org.