Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website.
Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that is disrupting the way businesses market products and services and the dental community is no exception. New research by a B2B marketer now suggests that Millennials research a company on social media before they look anywhere else. In fact, 45% of Millennials surveyed say they begin researching a company on social media first!
That’s right. Before they turn to Google and click on search results that take them to your brand spanking new website, Millennial parents are going to social media to see if they can find out about your practice. Respondents gave a number of reasons why including the fact that they did not want to be tracked by a website while doing their research. Millennials are known early adopters of technology, and they also know how to get around many of the tricks marketers are using to hit them with targeted advertising. If you do not have a vibrant presence on social media then you might be invisible to the Millennial parent. A social media page has gone from “nice to have if your have the time” to a huge business legitimizer. Possibly even your first touch point of contact with your next generation of patients.
Millennials have lots of Facebook friends and are still a large audience on the network. In fact, a survey by millennialmarketing.com found that 46% of Millennials have 200+ Facebook friends. That’s a large network of potential referrals you can capture with the right social media marketing strategy that encourages and incentivizes sharing of your content.
It’s a different way to put patients into chairs. Millennials needs to develop a rapport with you first in their own space before they will commit to following you to your website. They may even bypass your website altogether and contact you directly from information provided on your social media page, if your page is active, engaging and relevant.
Want to know more about creating a social media presence that encourages patients to share content and brings in more clients? Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at firstname.lastname@example.org.