We’re proud to announce that People & Practice will be speaking at the 2017 Global Oral Health Summit in November. The summit take place in Orlando, FL from November 10-12, 2017 at the Orlando World Center Marriott. More information about specific time and day of our session will be posted once it becomes available. If you will be attending the Global Oral Health Summit this year, make a note to check out this important session hosted by People and Practice founders Leon Klempner, DDS and Amy Epstein, MBA.
About the session
Titled “Why Your Digital Marketing Isn’t Working for You,” the session will cover what you need to know to attract more qualified patients and put them into chairs.
With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere, why wouldn’t you choose the practice with the most flexible hours and lowest prices?
To avoid being commoditized and forced to compete on convenience or affordability (spoiler alert: you can’t) you must communicate why you’re worth paying a little extra for. That means differentiating your practice from low-fee and other local competition to attract more private-pay patients and patients who understand the value you provide. The lecture will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.
What you will learn
- How digital marketing can be used to introduce, educate and build trust with a practice’s target audience members… precisely the people who would make the best new patients.
- How all the digital and analog “touch points,” or ways a prospective new patient interacts with your practice, work together to usher new patients along the path to making a call for a consultation or first appointment.
- How to activate current patients to market for the practice, serving as ambassadors that refer the practice to friends, leave positive public reviews about their experience and engage with the practice’s digital media so that their friends and those researching the practice see it.
About the conference
Carestream Dental’s 2017 Global Oral Health Summit is a collaborative learning experience, uniting oral health professionals across all specialties and skill levels. Attendees learn new ways to tackle everyday challenges.
Want to learn the marketing tools you need to grow your orthodontic practice right now? Contact People & Practice today: Email us at firstname.lastname@example.org, call 888-866-DOCS (3627), or click here to fill out our online form and someone will contact you.