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Increase Patient Conversion With These Facts About Online Reviews

New data suggests that reviews are getting shorter, positive and social.

A 2018 study published by ReviewTrackers found that online reviews are changing – for the better. Literally, reviews are getting more positive. They also found that people are using fewer characters to get their point across and that review-only sites are not growing as fast as social media and Google. We’ve talked before about how important it is to get good reviews on Google and how social media is the first place many go to find out about your practice. Below we present three of the findings that ReviewTrackers highlighted about the direction online reviews are going this year and how they can grow your practice.

More poetry than prose

Reviews are getting shorter. This is good news. People don’t have to slog through a rambling review to find out what the person wants to say. ReviewTrackers reported that “Reviewers are writing simpler and more to-the-point reviews. The average review has gotten 65 percent shorter since 2010 and is now roughly the size of a tweet.”

How this helps: With the rise of the tweet, people are learning to write succinctly about the businesses they visit. In this time-constrained, mobile world, we just want to know the facts. It also means that the barrier to entry is lower. We can ask patients to write short, factual posts quickly. It also means that people can read more positive reviews about your practice in less time (see point three below).

Rise of social and search

Review-only sites like TripAdvisor aren’t seeing as much growth in reviews as Google and Facebook. In fact, ReviewTrackers reports that Google and Facebook are now the No. 1 and No. 2 for online reviews.

How this helps: People & Practice dedicates its marketing efforts on a client’s Google MyBusiness profile and Google reviews. We also help practices develop and maintain an engaging and robust social media presence on Facebook – including targeted educational advertising. The data supports our findings that these are prime online channels for patient outreach and referrals.

The future is bright

Reviews are more positive than ever before. ReviewTrackers said in its report that “reviews are increasingly shifting from being a place where consumers air their grievances to being a place to recommend businesses after a positive experience.”

How this helps: Positive reviews convert people into customers. Other surveys have shown that half of consumers look for a 4-star rating at a minimum before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business.

Want to learn more about reviews and reputation management for your orthodontist practice? For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at hello@pplpractice.com.

Online Reviews: Five Things You Need to Know For Your Ortho Practice

Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business.

Are you getting the maximum star rating on Google and Yelp? Are your reviews positive or negative? Do you even know? People and Practice is the expert on reputation management for orthodontist practices. We have put our SmartReview™ system in place at offices across the country to boost positive, 5-star reviews on Google and minimize negative ones.

Below we have outlined five things to know that will help with your online reputation. Want to learn more? Click here to contact us today!

Spot Fake Reviews

Are there fake reviews about your business online? Most consumers admit they can’t always tell a fake review from a real one. You need to be vigilant about monitoring your online reputation. Bad reviews and fake reviews have a negative impact on patient conversion from the web.

Encourage Positive Reviews

Happy patients aren’t clamoring to sing your praises on review sites like Google or on social media. That’s why we designed our SmartReview™ system to get you authentic positive reviews, fast. Most consumers report leaving a review when asked by a business for their feedback. Take advantage of that and increase your online cred.

Head Off Negative Comments

Capturing reviews at point of contact can help head off most negative reviews before they hit the net. Our system helps to avoid bad reviews being posted. You can address the patient’s concerns directly, offline.

Update Your Info

There’s nothing worse than an out-of-date phone number or email address on a review site. It’s your job to make sure this data doesn’t lapse. Regularly go to every website you can find where your contact information is listed to keep it up to date. Don’t only rely on your website. Most people say they look for contact info in places other than a business website including Facebook and Google Business listings.

Increase Number of Reviews

Last year the average number of reviews that people read before they trusted a business was six. This year it’s seven. It’s getting harder for a practice to gain trust online. With reviews on the right mix of websites you can get ahead of your competition. Speaking of that we have a bonus fact for you…

The Right Sites

According to the BrightLocal.com survey the top three most trusted review sites are Yelp, Google and Facebook. You need to make sure you put most of your attention on the big three.

Want to learn more about reputation management for your orthodontist practice? For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at hello@pplpractice.com.

What Happens if You Don’t Get Good Reviews on Google?

Nothing happens. And that’s bad.

Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are not a good predictor of the quality of a doctor, people continue to rely on feedback they find on Google, Yelp and social media to make choices about which businesses to patronize and which doctors to visit. In fact, a survey by Bright Local found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a third of them doing their research via mobile apps.

Chances are that most of those people didn’t get around to reading the research paper.

There’s an old adage in the ad game that asks what happens if a business doesn’t advertise? Nothing. Same goes for online reviews. What happens if you don’t get any good reviews on Google? You guessed it! Nothing.

People will not call. They will not come back to you after an initial consult or they will cancel appointments. Many consumers read an average of 7 reviews before trusting a business – that is up from 6 last year! More people are using online reviews more often and basing where they take their family for orthodontic treatment on what they read.

If you aren’t doing anything about your online reputation then don’t wonder why people aren’t calling for consultations. Almost a quarter of people surveyed said that they use online reviews as a first step when seeking out a medical provider. Good reviews actually don’t just happen on their own. You need to ask patients to post reviews for you if they feel your practice deserves it. People & Practice has a SmartReview™ system that’s designed to capture authentic positive reviews at the point of contact in your office.

Want to learn more about how you can supercharge your social media? Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at hello@pplpractice.com.