Posts

5 Ways to Increase Patient Starts at Your Orthodontic Practice

Want to have more potential patients convert into paying customers on day one? We analyzed the stats of hundreds of client practices across the country and assembled five proven strategies to increase patient starts.

Talk turkey on the first visit

Many orthodontists were taught that they don’t speak to patients about finances on the first visit. Those days are over. People have less time (and patience). They want all the facts so they can make decisions quickly. On more involved cases it will still be necessary to take more time before planning out treatment and costs but for the routine case it’s more advantageous to do it all in one visit. Patients will appreciate the convenience and speed in which you work.

Lower you initial fee

Some orthodontists are still charging and initial fee of upwards of $1,800. This doesn’t fly anymore. Patients are stretched thin. You have to lower the barrier to entry, We found the sweet spot is from $500 to $1,000 down payment to help patients commit to treatment.

Make monthly payments affordable

Historically, patient delinquency rates in the orthodontic industry are low, around 3%. This means you can stretch the monthly payment beyond the planned treatment time by about 6 months to make their monthly payments more affordable, which should be around $200 per month.

Accept insurance payments directly

An easy way to make braces more affordable for patients is to find out their insurance benefits before the initial consultation and then accept payment directly from the insurance company as a partial payment. Asking families to deal with insurance reimbursements for treatment runs counter to how most doctor’s offices run their business today. This will go a long way to making the decision easier for patients to start treatment at your practice.

Lighten up

Make you office a fun place to be. Offer extras for parents and younger siblings while they wait like a fun zone and free coffee – for the parents not the young siblings! 🙂 Everything from the decor to the staff you hire should project a fun, lighthearted atmosphere to patients. Remember, when hiring employees, you can teach skills but you certainly can’t teach personality. Make sure anyone you hire gets your office culture.

If you want to know more about how to supercharge your marketing and increase patient starts for your practice, contact People & Practice today for a free marketing analysis, at 888.866.DOCS, or by email at hello@pplpractice.com.

Dentist practice transitions

Dental Economics invited our founders, Leon Klempner, DDS and Amy Epstein, MBA, to address the benefits of having a good communication plan in place when bringing on a new partner or when there is a change of ownership at a practice in an article for the magazine.

It’s never too early to start thinking about a communication plan when a change of practice ownership is in the works. Patients don’t like surprises, particularly when it comes to their doctors. Letting them in on the news as early as possible will help mitigate any stress patients may have about a management transition. If you keep them in the dark because you’re afraid to tell them, get ready for the inevitable backlash—lost patients, hesitant referral sources, negative word-of-mouth, and erosion of the reputation and trust you spent decades building.

Read the full article on the Dental Economic website here.

Why Doesn’t My Social Marketing Attract New Patients?

Watch the video above for CEO of People & Practice’s full answer to this important question. 
__
Why doesn’t my social marketing bring in new patients? The short answer is that you are not using all of the available marketing tools necessary. You need a coordinated combination of collecting multiple five-star public Google reviews, initiating a robust social media engagement program and effective content driven targeted Facebook Advertising.

Today, let’s focus on Facebook Advertising.  Facebook currently has over 1.7 billion users. You may be surprised to learn that the best growth opportunities are to target those that do not even know you exist. Facebook Advertising enables targeting potential new patients within a 5-10 mile radius of your practice, categorized by whatever age, sex, or income you desire to attract.

Read our article published in the September issue of the McGill Advisory – linked here: McGill Advisory article

Interested in a free marketing analysis of your practice?  Contact me directly.

Leon@pplpractice.com, 631.974.7511(c)
#mktg4docs #practicemanagement