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Online Reviews: Five Things You Need to Know For Your Ortho Practice

Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business.

Are you getting the maximum star rating on Google and Yelp? Are your reviews positive or negative? Do you even know? People and Practice is the expert on reputation management for orthodontist practices. We have put our SmartReview™ system in place at offices across the country to boost positive, 5-star reviews on Google and minimize negative ones.

Below we have outlined five things to know that will help with your online reputation. Want to learn more? Click here to contact us today!

Spot Fake Reviews

Are there fake reviews about your business online? Most consumers admit they can’t always tell a fake review from a real one. You need to be vigilant about monitoring your online reputation. Bad reviews and fake reviews have a negative impact on patient conversion from the web.

Encourage Positive Reviews

Happy patients aren’t clamoring to sing your praises on review sites like Google or on social media. That’s why we designed our SmartReview™ system to get you authentic positive reviews, fast. Most consumers report leaving a review when asked by a business for their feedback. Take advantage of that and increase your online cred.

Head Off Negative Comments

Capturing reviews at point of contact can help head off most negative reviews before they hit the net. Our system helps to avoid bad reviews being posted. You can address the patient’s concerns directly, offline.

Update Your Info

There’s nothing worse than an out-of-date phone number or email address on a review site. It’s your job to make sure this data doesn’t lapse. Regularly go to every website you can find where your contact information is listed to keep it up to date. Don’t only rely on your website. Most people say they look for contact info in places other than a business website including Facebook and Google Business listings.

Increase Number of Reviews

Last year the average number of reviews that people read before they trusted a business was six. This year it’s seven. It’s getting harder for a practice to gain trust online. With reviews on the right mix of websites you can get ahead of your competition. Speaking of that we have a bonus fact for you…

The Right Sites

According to the BrightLocal.com survey the top three most trusted review sites are Yelp, Google and Facebook. You need to make sure you put most of your attention on the big three.

Want to learn more about reputation management for your orthodontist practice? For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at hello@pplpractice.com.

Beware The Dark Side of Content Marketing on Facebook

Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice.

Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as evidenced by the proliferation of fake news and clickbait marketing, especially on Facebook. Yes, people like useful content but they also like provocative news that confirms their beliefs. But in the era of “alternative facts,” People & Practice is firmly in the “just the fact, ma’am” camp.

Facebook has taken to the road to convince publishers that this is also their opinion. The company released a 50-age document explaining what they think works on their platform and what doesn’t. And, they have taken steps to target the bad actors disseminating fake news. They offer three things to remember when producing content for Facebook:

  • People on Facebook value content that’s meaningful and informative
  • People on Facebook value accurate, authentic content
  • People on Facebook value standards for safe, respectful behavior

While these are meant to be directed at the media, they apply to anyone who produces content for self-promotion, including those in the dental community.

Don’t give in to the Dark Side. While the quick and easy path might offer a short-term benefit in hundreds or even thousands of clicks, the long-term damage to your reputation can be irreparable. It’s not worth going viral for the wrong reason. We constantly advise practices to put in place our system that captures negative reviews before they’re posted to a site like Google Business or Yelp. A bad review can become a big headache. Anyone engaging in clickbait marketing techniques risks causing even worse damage to their reputation.

Facebook is possibly the largest and most effective direct distribution channel for online content in the world right now. It can be hugely beneficial to those who know how to use it the right way with a mix of good content and targeted advertising.

People & Practice specializes in advising practices about how to promote themselves with online content that resonates with prospective patients in a positive way and communicates the values of your doctors and staff. We help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, contact us at 888.866.DOCS, or by email at hello@pplpractice.com.