Take our advice, you ignore online reviews about your practice at your own peril.
First, the bad news. According to Brightlocal.com, a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never even call you. That’s bad.
Here’s the good news. The same site said that consumers will probably spend about 31% more on products and services at a business that have good reviews. That’s good.
If you’re ignoring online reviews, don’t have a system in place to capture positive reviews to post online or intercept negative reviews before others read them, you could be damaging your practice and not even know it. Online reviews are important especially in the healthcare industry where patients are extremely sensitive to online reviews. In fact, a recent survey by a medical software company found that 84% of patients use online reviews to evaluate doctors. And, a majority of customers say that they trust online reviews as much as a personal recommendation! That’s powerful. Moreso when you factor in the influence that Millennials are bringing to the web. Millennialmarketing.com reported recently that 70% of Millennials felt a responsibility to share their experiences with a company, good or bad.
You might think, “So what? I checked and I don’t even have any reviews. I’m safe.” Not so fast. People also tend to shy away from businesses that don’t have any online reviews. Bottom line is that you have to do something if you want to grow your practice. Don’t let the marketplace define you. Millennials and Generation Z are communicating how they feel about your practice, as decision makers and as the young patients you’re helping to give a better, healthier smile. With a single online post they can make or break your business.
People & Practice specializes in online reputation management for orthodontic practices. Prospective patients do their online homework, and they trust peer-to-peer feedback above all else. One negative review can significantly damage your reputation, especially if there are no positive ones. That’s why it’s vitally important that your practice have many positive public reviews across different review sites. Our SmartReview™ system is designed to get you authentic positive reviews, fast.
Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at firstname.lastname@example.org.