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Are You Ready to Capture Your Next Patient in a Micro-moment?

Mobile has changed the rules in online marketing.

In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local practices with 5-star reviews on Google Business, social media business pages, and online content addressing topics of concern to parents with children who need their teeth straigntened. A parent clicks on the site that seems the most appealing and starts doing research right there. Based on a decision he made in only a few seconds, one practice that paid attention to its marketing is getting a call for a consultation the next day, or maybe two calls. The others have lost an opportunity.

This is called a micro-moment. It’s a natural evolution in the era of the empowered consumer. Someone who is armed with the web at his fingertips on a mobile device with a mentality that everything should be available right here, right now. Mobile usage has changed the game in online marketing and you have only a matter of minutes or even seconds to a capture the attention of this potential patient. Are you ready?

According to a report by Google, “people today want to be empowered to make the right decision, big or small—and they’re turning to their phones for advice to guide them.” People search for “best orthodontist” to start their short list of research. Google reports that mobile searches for “best” have grown 80% in the past two years. “It’s not just for high-consideration items or weighty topics,” the report states. “Because they can, people are turning to their phones for information on just about everything.” And there’s no need to put in a location qualifier anymore like “near me” or in a specific town or zip code. Because of GPS tracking on mobile phones, people are used to results being tailored for their specific location. (Try it!)

How does a practice complete at the speed of light? Don’t worry. You really don’t have to be a speed demon to keep up. With help, practices can position themselves to anticipate the micro-moments of potential patients and embrace the pace of today’s busy consumer. Producing useful, informative and relevant content, having a dynamic social media presence, and making sure your practice shows up in Google results with lots of positive reviews are three strategies to capturing the mico-moment before it passes by.

You can be ready to capture your next patient in a micro-moment. Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, contact People & Practice at 888.866.DOCS, or by email at hello@pplpractice.com.

Millennials Are Not Simply Going To Your Website!

Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website.

Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that is disrupting the way businesses market products and services and the dental community is no exception. New research by a B2B marketer now suggests that Millennials research a company on social media before they look anywhere else. In fact, 45% of Millennials surveyed say they begin researching a company on social media first!

That’s right. Before they turn to Google and click on search results that take them to your brand spanking new website, Millennial parents are going to social media to see if they can find out about your practice. Respondents gave a number of reasons why including the fact that they did not want to be tracked by a website while doing their research. Millennials are known early adopters of technology, and they also know how to get around many of the tricks marketers are using to hit them with targeted advertising. If you do not have a vibrant presence on social media then you might be invisible to the Millennial parent. A social media page has gone from “nice to have if your have the time” to a huge business legitimizer. Possibly even your first touch point of contact with your next generation of patients.

Millennials have lots of Facebook friends and are still a large audience on the network. In fact, a survey by millennialmarketing.com found that 46% of Millennials have 200+ Facebook friends. That’s a large network of potential referrals you can capture with the right social media marketing strategy that encourages and incentivizes sharing of your content.

It’s a different way to put patients into chairs. Millennials needs to develop a rapport with you first in their own space before they will commit to following you to your website. They may even bypass your website altogether and contact you directly from information provided on your social media page, if your page is active, engaging and relevant.

Want to know more about creating a social media presence that encourages patients to share content and brings in more clients? Our work builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose. For more information, or a free marketing analysis, you can contact People & Practice today at 888.866.DOCS, or by email at hello@pplpractice.com.

Marketing for Dentists

DentalTown Podcast: Successful Dental Marketing with Dr. Leon Klempner

Can the independent practice compete against DSOs commoditizing the business of dentistry? Is there a way to differentiate yourself so that your practice stands out amongst growing competition? Will patients see the value in your practice over a low-cost alternative?

The answer to all the above questions is YES. If you have the right marketing mix.

On the latest episode of Dr. Howard Farran’s podcast, Dentistry Uncensored, co-founder of People & Practice, Dr. Leon Klempner, talks about how his marketing agency gets his client’s practices to convert leads into patients. It’s a fascinating conversation about where the dental industry has been and where it’s going. More importantly, it’s about how the independant practitioner can not only survive but thrive in today’s marketplace.

Give the podcast a listen on the DentalTown website here. You can also watch the episode on video or subscribe to the Dentistry Uncensored podcast on iTunes.