The Survival Guide for Orthodontists

About

Are you an Orthodontist wondering how to grow your practice in this  fast-paced, competitive marketplace that seems to be changing every day? The Survival Guide for Orthodontists podcast is dedicated to making you the authority in orthodontics to prospective new patients in your community. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.

How to Listen

The podcast audio files are uploaded on monthly. You can listen here or subscribe to the podcast on Apple Podcast and Soundcloud to receive automatic notices when each new episode is available.

Episodes

Episode 1 – Introduction to The Survival Guide for Orthodontists

Are you an Orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.

Episode 2 – Talking with Joe Hogan From Align Technology

Orthodontists have had a love/hate relationship with Align Technology for years. Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan onto the show to have a frank discussion about where orthodontists specifically fit into Align’s business plan moving forward, past promises broken to orthodontists about marketing strategies for Invisalign, Smile Direct Club, and the future of orthodontics from a technology perspective.

Episode 3 – Talking with Dr Jonathan Nicozisis

In 2019, orthodontists are still graduating with an orthodontic degree having no knowledge on how to incorporate clear aligner technology in their treatment plan. Dr. Jonathan Nicozisis is a national speaker and educator who teaches about advanced techniques with Invisalign.

Episode 4 – Talking with LeeAnn Peniche

We speak with LeeAnn Peniche about the techniques and efficiencies needed to run a modern orthodontic practice. Peniche is the founder and president of Peniche & Associates, a company that teaches orthodontists about the processes and marketing they need to excel in the business of orthodontics. In this episode we engage Peniche about her business philosophy and recommendations including topics like how to increase pure conversion numbers, assessing if a patient is open to virtual consultations, and the best way to implement limited treatment options into your practice.