The Survival Guide for Orthodontists

About

Are you an Orthodontist wondering how to grow your practice in this  fast-paced, competitive marketplace that seems to be changing every day? The Survival Guide for Orthodontists podcast is dedicated to making you the authority in orthodontics to prospective new patients in your community. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.

How to Listen

The podcast audio files are uploaded on monthly. You can listen here or subscribe to the podcast on Apple Podcast and Soundcloud to receive automatic notices when each new episode is available.

Episodes

Episode 1 – Introduction to The Survival Guide for Orthodontists

Are you an Orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.

Episode 2 – Talking with Joe Hogan From Align Technology

Orthodontists have had a love/hate relationship with Align Technology for years. Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan onto the show to have a frank discussion about where orthodontists specifically fit into Align’s business plan moving forward, past promises broken to orthodontists about marketing strategies for Invisalign, Smile Direct Club, and the future of orthodontics from a technology perspective.

Episode 3 – Talking with Dr Jonathan Nicozisis

In 2019, orthodontists are still graduating with an orthodontic degree having no knowledge on how to incorporate clear aligner technology in their treatment plan. Dr. Jonathan Nicozisis is a national speaker and educator who teaches about advanced techniques with Invisalign.

Episode 4 – Talking with LeeAnn Peniche

We speak with LeeAnn Peniche about the techniques and efficiencies needed to run a modern orthodontic practice. Peniche is the founder and president of Peniche & Associates, a company that teaches orthodontists about the processes and marketing they need to excel in the business of orthodontics. In this episode we engage Peniche about her business philosophy and recommendations including topics like how to increase pure conversion numbers, assessing if a patient is open to virtual consultations, and the best way to implement limited treatment options into your practice.

Episode 5 – Talking with Chris Bentson

We speak with Chris Bentson, a partner in Bentson Copple & Associates, a company that offers transition, valuation and training services for the orthodontic industry, and the editor-in-chief of Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. In this podcast we address with Chris how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking at mail order alignment companies but with the added value of a one-on-one, full consultation by a qualified doctor. The secret is to embrace technology. We get into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.

Episode 6 – Talking With AAO Legal Team

In this episode we speak with Gianna Hartwig, State Affairs Coordinator, and Trey Lawrence, Associate General Counsel, from the American Association of Orthodontists legal team. During our discussion we tap into legal issues that are top of mind for many orthodontists and the AAO’s position on these matters as they battle the issues and provide support for orthodontists and the industry.

Episode 7 – Talking with Mark van Weelde of DM

We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Marketing (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment. In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in the marketplace providing the patient the convenience and speed they are looking for. We also address a concern of orthodontists that AI might detract from their role as a specialist.

Episode 8 – Talking with Charlene White

We speak with Charlene White, owner of Progressive Concepts, an orthodontic practice management consultant with over 35 years of experience helping to improve practice performance. In this episode, Charlene gives us her advice on how she evaluates a practice and optimizes systems to improve efficiency and profitability.