Reputation Management
Research shows that prospective patients do their homework, and they trust peer-to-peer feedback above all else.
Educational Advertising
Strategic advertising can generate awareness of your practice beyond those who already know you.
With Educational Advertising we create awareness for your practice among people that are not yet connected to you on social media and may not even know of your practice– but would make the best new patients. We leverage Facebook’s advertising platform, as it’s one of the most powerful social advertising tools available. It allows us to reach exactly those people who would make the best patients, not only on Facebook but throughout the web, as long as they have a Facebook account.
We work with you to identify the ideal new patient based on key audience characteristics, like age, gender and distance from your office. Then, we develop content that would resonate with them. Once presented the ad they click on it to read the blog post on your website– effectively moving them from elsewhere on the web to your website to learn more about the practice.
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Social Media with Office Contests and Like Building
Social media marketing is designed to engage followers– enticing them to participate in the discussion. When they do, it’s visible to their extended circle of connections… its a digital endorsement of your practice.
Marketing to current families already in your practice is critical for practice growth. Our program is unique in that it’s designed with two goals in mind:
First, our social media management is a powerful way to engage and interact with current patients online– extending your connection with them beyond the office visit. At the same time, we consider your Facebook a secondary website, providing a virtual window into your practice to prospective patients looking to learn more about your practice.
Second, our office contests engage existing patients and encourage them to share on social media, so friends-of-friends can see and participate. They are also are open to the public, creating a buzz about your practice in the community.
We do this by running sweepstakes-based contests that are hosted on Facebook, are simple to enter and simple to share with friends.
We also develop a like-building initiative with the goal of growing your page’s followers so that when you post content through organic social media initiatives, more people see it.