
Watch: Marketing for Orthodontists – Interview with Dr. Leon Klempner at AAO Winter Conference 2021
During the virtual AAO Winter Conference, SmileSnap hosted…
February 23, 2021/by Amy Epstein
Read Our Latest Journal of Clinical Orthodontics Article – Online Reviews: More Important than Ever
People & Practice co-founders Dr. Leon Klempner & Amy…
February 1, 2021/by Amy Epstein
Creating Orthodontic Content Marketing That Converts
At People & Practice we are all about the content but…
January 15, 2021/by Amy Epstein
Talking With Brad Kucharo About Financial Advice For Orthodontist
In Episode 20 of our podcast, The Survival Guide for Orthodontists,…
January 6, 2021/by Amy Epstein
What People Are Saying About People & Practice
If you know anything about our marketing mantra, it’s that…
December 1, 2020/by Amy Epstein
Ortho Communication Has Rocketed to Digital During Covid-19, Are You Keeping Up?
Even before we had to adapt to the new way of doing business…
November 2, 2020/by Amy Epstein
The Three Biggest Mistakes Orthodontists Make With Negotiating Employment Contracts
In our podcast, The Survival Guide for Orthodontists, we speak…
August 25, 2020/by P&P Blogger
How Many Blockbuster Video Rental Stores Are Left in the World?
Remember Blockbuster Video stores? How many do you think are…
July 30, 2020/by Amy Epstein
Webinar: Why 97% of Website Visitors Don’t Convert – And What You Can Do About It!
Did you know that most of your website visitors will not convert?…
July 23, 2020/by P&P Blogger
Reviews Even More Important Than Ever As Orthodontic Practices Reopen Post-Quarantine
As orthodontic practices transition to a new way of operating…
July 2, 2020/by Amy Epstein
Six Things to Do to Make Your Ortho Practice Experience Special Post-Covid
Some of our clients have said that they feel they can't do any…
May 29, 2020/by Amy Epstein
Ten Tips to Reopening Your Orthodontic Practice Post Covid-19
Certain parts of the country are preparing to reopen after weeks…
May 13, 2020/by Amy Epstein
READ: Long Island Orthodontists Continue to “See” Patients Virtually
People & Practice and three of our clients were recently…
May 9, 2020/by Amy Epstein
Planning For the Best: Virtual Orthodontic Strategies To Survive COVID-19 Shutdown
By Leon Klempner, DDS and Amy Epstein, MBA
The shock of this…
May 9, 2020/by Amy EpsteinThe shock of this…

Important: Strategies for Orthodontists Dealing With the Coronavirus
Our latest podcast is a special one to address the coronavirus…
March 18, 2020/by P&P Blogger
WATCH: Take Back the Easy Cases
Have you been watching our Monday Motivation series? Check them…
March 6, 2020/by Amy Epstein
READ Our Latest JCO Article: Disrupt the Disrupters of the Orthodontic Industry
I’m going to drop some truth on you right from the start.…
February 17, 2020/by Amy Epstein
Our Next Podcast Guest: Dr. David Sarver
We speak with Dr. David Sarver, a world-class orthodontist practicing…
February 10, 2020/by Amy Epstein
Your Might be Too Busy to Notice You’re Practice May be Heading to Disaster
We’re lucky that we get to speak with some of the most respected…
January 29, 2020/by Amy Epstein
Our Next Podcast Guest: Landy Chase
We speak with Landy Chase, president and CEO of OrthoYes, an…
January 5, 2020/by Amy Epstein
What’s in the Future for Orthodontics?
Hard to believe that 2019 is almost in the books.That time of…
December 4, 2019/by Amy Epstein
Our Next Podcast Guest: Charlene White
We speak with Charlene White, owner of Progressive Concepts,…
December 4, 2019/by Amy Epstein
Orthodontists: Don’t pour new patients into a leaky bucket
We spend a lot of time talking about how to increase patient…
November 22, 2019/by Amy Epstein
Our Next Podcast Guest: Dental Monitoring’s Mark van Weelde
We speak with Mark van Weelde, Vice President of…
November 6, 2019/by Amy Epstein
Our Latest Podcast Guest: Gianna Hartwig & Trey Lawrence, AAO Legal Team
In Episode 6 of our podcast, The Survival Guide for Orthodontists,…
October 5, 2019/by Amy EpsteinMission
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.