Ep 2 - Talking with Joe Hogan From Align Technology

Orthodontists have had a love/hate relationship with Align Technology for years. Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan onto the show to have a frank discussion about where orthodontists specifically fit into Align’s business plan moving forward, past promises broken to orthodontists about marketing strategies for Invisalign, Smile Direct Club, and the future of orthodontics from a technology perspective.

IN THIS EPISODE:

Mr. Hogan addresses:

• Invisalign’s past and present relationship with Smile Direct Club in light of litigation
• Moving from an initial Ortho-only strategy to offering Invisalign to GP Dentists
• His opinion on limiting ability to offer scanning and teledentistry hurting orthodontists
• How Invisalign plans to counter the advertising claims of online direct to consumer aligner programs

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.