Ep 19 - Talking with Joe Hogan From Align Technology

Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan back to the podcast to talk about the future of orthodontics. Joe is adept at finding opportunities for advanced technology to increase market share in the medical industry. He brought his expertise from the Healthcare division at GE to Align Technology. In this 30-minute podcast we speak to Joe about the digital transformation in orthodontics.

In this episode, we recap some important topics like:

• Do you plan on re-opening the now-closed Invisalign retail outlets?
• What is driving this digital transformation in orthodontics?
• How COVID-19 created the need for virtual consultation applications
• Adjustments that Align Technologies made to help orthodontists during the pandemic
• Marketing plans for Align Technologies to promote Invisalign for orthodontic partners
• The genesis of the new Invisalign Stickables product

Achieving practice growth isn’t as simple as it used to be. But with groundbreaking technology and new communication channels to reach more patients, People + Practice is an orthodontic marketing agency that firmly believes that there’s never been a better time to be in practice.