In today's episode, we're excited to visit with a dear friend, Dr. Chris Cetta, the co-inventor of the precision aligner button and host of the Illuminate Orthodontic Podcast. Dr. Cetta will share the story behind licensing the precision aligner button and offer valuable advice for anyone with a product idea. We'll also dive into the latest trends in orthodontic technology. Since we're all old friends, we'll wrap up the podcast with a fun discussion about music, concerts, and our favorite bands and singers. Remember, there's never been a better time to be an orthodontist!
IN THIS EPISODE:
KEY TAKEAWAYS:
EPISODE TRANSCRIPT
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.
Golden Age of Orthodontics Ep 62 Chris Cetta - Audio Transcript
(00:00:00) Dr. Leon Klempner: I don't have to tell you that as orthodontists, we wear many hats, clinician, educator, team leaders, businessmen, businessmen and businesswomen, but we're almost always entrepreneurs. Join us today as we talk to a rising star in the industry. I think he's already risen, hitting on innovation, invention, and everything in between.
The one, the only Dr. Chris Seta, stay tuned. You don't want to miss this. Our golden age of orthodontics podcast sponsors make it possible for us to bring you new episodes, dental monitoring is making orthodontics possible. D. M. Insights provides clear analytics on clinical operations and practice workflow.
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(00:01:29) Narrator: com The future of orthodontics is evolving and changing every day.
But although the way to achieve practice growth has changed, there's never been a better time to be an orthodontist. Let's get into the minds of industry leaders, forward thinking orthodontists, and their Technology insiders to learn how they see the future of the orthodontics specialty. How will digital orthodontics, artificial intelligence, clear aligner therapy, remote monitoring, in house printing, and other innovations change the way you practice.(00:02:00)
Join your host, Dr. Leon Klempner and Amy Epstein each month, as they bring you insights, tips, and guest interviews focused on helping you capitalize on the opportunities for practice growth. And now welcome to the golden age of orthodontics with the co founders People in practice, Dr. Leon Klempner and Amy Epstein.
(00:02:22) Dr. Leon Klempner: Welcome to the golden age of orthodontics. I am Leon Klempner board certified orthodontist retired after 38 years of private practice. I'm currently director of orthodontics at Mount Sinai hospital, part time faculty at Harvard ortho and the CEO of people in practice as always. I'm joined by my partner.
My daughter and my cohost, Amy Epstein.
(00:02:46) Amy Epstein: I love that set up the my, this, my, that, uh, Amy Epstein here. I'm very pleased to be with you today, especially because I'm excited about our guest. A little bit about myself. I have 20 years of marketing and public (00:03:00) relations experience working with large brands and working with.
Small local practices, uh, like yours. I'm thrilled to introduce our guest today, who is Dr. Chris Seta, who we've known for a very long time, just a little bit of background about Chris. He is a board certified orthodontist practicing at blue wave orthodontics in Tampa and in Bradenton, Florida. He speaks regularly on orthodontic products and innovation, and you may already know his voice from the Illuminate Orthodontics podcast.
He's a fellow podcaster. Dr. Seta also invented precision aligner buttons, um, which you may know from Dynaflex, and he's an active member of the Clinical Advisory Council of the JCO. His work has been featured in lots of leading publications, including the JCO, OrthoTown, orthodontic products. Um, and he lives in sunny St.
Pete with his wife, Nicole and his (00:04:00) dog, Jagger. Chris, it is great to have you. Thank you for joining us today.
(00:04:04) Chris Cetta: I'm delighted. Thank you so much for that warm and glowing introduction. Both of you.
(00:04:10) Amy Epstein: So it's always good to see you. Yeah. Likewise.
(00:04:12) Chris Cetta: Um, can I just say very quickly, this is my favorite part of the podcast is just how unscripted sometimes the introductions are and the father daughter banter that goes on, I just, it's a little different every time, but it's great.
(00:04:28) Dr. Leon Klempner: Well, we appreciate hearing that. That's for sure. Especially from, from a fellow podcaster like yourself. Exactly. Yes. And so I'm
(00:04:35) Chris Cetta: a listener. So thank you so much for having me again.
(00:04:37) Dr. Leon Klempner: Yeah. Yeah. And, and by the way, if anybody, um, doesn't know illuminate. Orthodontic podcast. You can get that on Apple, Spotify, anywhere you consume your podcasts.
You definitely want to listen to Chris. He brings some valuable, uh, guests and speaking of valuable guests for, well, first of all, Chris, let me ask you this question. Yes, sir. How does it feel to be on the other (00:05:00) side of the microphone? Great
(00:05:02) Chris Cetta: question. Um, you know, I actually, I still get a little bit nervous being a guest on a podcast.
I think I'm just so comfortable being the interviewer that, uh, there's like that little bit of the element of the unknown of being the interviewee. Uh, so even for someone who's so comfortable and used to being on the mic, I still get a little bit of butterflies, but, uh, I don't know.
(00:05:25) Dr. Leon Klempner: You know, I would say you ha you had a, you have a great face for radio, but you also have a great face for video.
So, , thank you Leon. That's my line. That,
(00:05:34) Chris Cetta: that's why I don't do any video .
(00:05:36) Dr. Leon Klempner: Alright, well, well you're looking good here. You're looking good here. Likewise. So let, let me ask you something, podcasted a podcaster. So we do a lot of, uh, interviews, but so do you, so let me ask you who, what are some of your. Most memorable interviews that you've done on your podcast.
(00:05:54) Chris Cetta: Oh, that's a great question. You know, uh, honestly for me, uh, as, as you may (00:06:00) know, or some of the listeners may know, uh, for whatever reason, I decided we're going to do all these podcasts in person. So they sort of become a unique experience in that. I typically will get to spend some time with the guests, whether we have, you know, dinner beforehand or, or get to have a cup of coffee and chat.
So really, I think all of them in a sense are memorable and just some hilarious sort of behind the scenes moments from them. Um, but off the top of my head, um, one that just really sticks out was the AO in Miami. And I remember the two of you were there. We did a live. Podcast, uh, from a speakeasy, uh, at the AAO.
And, uh, that one was just such a cool experience. I expected there to be about two people in the audience. Uh, it was a much bigger turnout. I think we had about 200 people. Um,
(00:06:47) Amy Epstein: I mean, it was a party in there. It was really fun.
(00:06:53) Chris Cetta: It was really special for me because, um, just like, I'm sure you work with a lot of your team, just with the podcast (00:07:00) and people in practice remotely, we, you know, Got the whole team together.
So my audio engineer, Skylar is in New Jersey. He came down to Miami and then the gentleman that plays music, the piano for our podcasts is in England. So he came over and, uh, it was just such a great panel. We had Jon Pham, um, Adam Schilhoff and Alfred Griffin. And, uh, it was, that was a great one. And another one that comes to mind is of course, a great Dr.
David Sarver is a mentor of mine. So, um, that one was really special. It was during COVID, um, at the time people weren't really flying. So my wife and I took a road trip from Tampa, Florida to Birmingham, drove all the way there. We sat outside because, you know, this was before vaccines six feet apart on the rooftop of a hotel and recorded a podcast up there.
So, uh, really fun memory. Um, you know, uh, if people are interested, um, please check out the podcast archives. (00:08:00)
(00:08:00) Amy Epstein: Very cool. Yeah. That was, uh, that just going back to Miami, it was, it was very cool as podcasters to see another podcast being recorded just on the outside, not be a guest, not be the host, just watch another podcast.
And. You know, it was especially interesting because it was a party and there were lots of people around. And then as soon as the podcast started, everybody was tuned in and it was quiet and listening. And it was just, you know, uh, it was, uh, a feat from an engineering sound engineering perspective, I'm sure.
Um, but it was such a cool thing to watch that, uh, Come to life.
(00:08:36) Chris Cetta: Thank you, Amy. And I'm so excited that both of you came to that. That was, that was awesome. And, uh, you know, to your point, I don't think we really totally, uh, you know, we sort of talked about that. Like, Hey, we're doing a podcast at a bar. Is it going to get noisy?
So, you know, we did talk to the bartenders and you can't be like shaking cocktails and this and that. Right. Right. So, uh, Somehow, (00:09:00) uh, and again, credit to Skylar making that sound presentable. Um, you know, uh, all things considered. I mean, that was pretty cool.
(00:09:07) Amy Epstein: Absolutely. Well, let's shift gears. So we, you know, we've known each other a long time now, and so we've watched you.
Um, you know, be an entrepreneur in so many different ways. And one of those ways is your, you've invented something, which is very cool. Um, so you, you co invented the precision aligner button, which is now licensed by Dynaflex. Um, what was your, well, let me take a step back. You co invented that with Dr.
Richard Kay in who's an orthodontist who practices in Morristown and Mount Holly, New Jersey. We've known him as long as we've known you really, uh, which is about a dozen years and, um, wonderful person as well. What motivated the two of you to co invent this technology? (00:10:00) And if you have any advice to other aspiring orthodontic doctors.
Inventors, people who are like, this could be done better, differently, whatever, you know, what, what's your advice to them?
(00:10:10) Chris Cetta: Yeah, for sure. Um, great question, Amy. So, yeah, so, um, I, uh, co invented or, you know, we'll say inventing loosely cause it is a button or co created, um, a product that is for aligners and it's a certain bondable button that's really.
The product was the first bondable button to be used with aligners. Um, as Leon knows that orthodontists were certainly wearing elastics with Invisalign and other aligners previously, but we were taking parts really intended for braces and adapt, adapting them to use with aligners. So people were using, um.
You know, Kaplan hooks, lingual bondable buttons, seven tubes. And the problem with those, as you know, is that they're really meant for the center of the tooth and not to be bonded (00:11:00) in the gingival or cervical third at the gum line there. So, um, you know, I was practicing with Dr. Rich K who's, uh, you know, a great friend and mentor of mine and.
And we'll have to tell the story a little bit of how we all met. Um, and in his practice there, Maroney and K orthodontics, uh, he was a big Invisalign provider, and we were just having a lot of patients coming back with emergency visits. And the issue was these buttons just kept coming off no matter what we did.
And the, the parents were frustrated. Patients were frustrated. Pulling kids back out of school. People had to take time off at work. And, um, one day it was just one of those eureka moments. I had the idea, well, what if the button were shaped to fit right inside the cutout and this line, like a puzzle piece.
And I mentioned that to rich K and he said, you know, Chris, that's a great idea. You should really. You know, patent that or do something with it. And at the time I was associating probably six days a week driving all over the state of New Jersey. And (00:12:00) every Monday when I saw him, he would say, Chris, you know, what did you do with that idea?
Like I could really use these in the practice. And I said, Rich, I'll be honest after a month. I'm so busy. This isn't going to happen, but would you want to work on this together? So that's how we sort of developed that partnership. And I'm really glad we did because we're able to sort of keep each other accountable.
You know, life gets really busy and having someone to work on this, uh, fun, sort of like passion project was, was really invaluable.
(00:12:27) Amy Epstein: You're looking at two people who are working on a passion project right now together. So we get it. Exactly. Yeah,
(00:12:33) Chris Cetta: exactly. So, um, you know, I'm very thankful for, for rich and, uh, his partnership on that.
Um, but just as far as, you know, what we've learned throughout this process, we took, you know, a licensing approach. So, you know, most people have probably heard of licensing. Certainly if you, uh, watch shark tank, you think of Mr. Wonderful, Kevin O'Leary with licensing. Um, but you know, we never had the intention.
quitting our day job (00:13:00) of being orthodontist and going into the button business, right? Where we're trying to manufacture these, sell them out of our garage, fulfill orders. Um, so we knew that we were going to need to partner with a company to sell this product. You know, at the time I did not know a lot of other orthodontists quote unquote inventors, certainly the Dana Bracket and Dr.
Dwight Damon came to mind, Dr. Luis Carrier with his motion appliance, and they had all sort of taken this licensing model. Um, so, you know, it was certainly a really interesting process. I learned a lot. I definitely think it's a, it's a great. Modality or method for orthodontist to take, and we can talk about that a little bit more, but I think the biggest lesson I learned is to get very comfortable with the word no and embrace the word no.
Because if you are trying to license your product to another company. You're going to hear no a lot, and you can't let that discourage you. Um, you know, you can't let that, uh, uh, you know, just sort of, (00:14:00) uh, break your spirits and throw in the towel. Um, another important thing to, to learn is that, you know, when you get that no.
Asking for feedback from people. Um, because you'll really, if you get people to give you honest answers, you can get a lot of valuable insight in how you might be able to change your product or service to make it better along the way. And so, you know, these are all things you have to be really perseverant and nimble to make, uh, to make this happen.
(00:14:30) Dr. Leon Klempner: Well, you know, um, we, we do get occasional, um, inquiries from some of our podcast listeners that have. Ideas that they'd like to bring to market. So, you know, the advice that you've just given, I think would be, is, is one that they'll take to heart. Uh, but I just want to rewind back to Richard K cause I love Richard K and, and, and you mentioned, you know, we'll talk a little bit about how we met.
You want to just kind of tell our (00:15:00) listeners where we first met and how, how, how it all evolved from there.
(00:15:06) Chris Cetta: Well, again, it was probably 12 years ago, but, um, I was practicing one day a week with Moron and K orthodontics, which is now Moron K and Yuka orthodontics in New Jersey. And, uh, really, uh, wonderful husband and wife practice.
And, uh, I believe they were like early clients of yours and with people in practice. And that's where we first became acquainted. And, uh, you know, always loved the marketing you did for them. And, uh, I think we were maybe at like an Invisalign summit in Las Vegas, is that correct? That sounds
(00:15:39) Amy Epstein: right.
(00:15:40) Chris Cetta: Yep. And, uh, I remember getting together, having a beverage with the two of you, and it was so nice to sit down and chat.
And, uh, this was, I think, long before the pandemic. Precision buttons, uh, maybe around the similar time of when we were thinking about it
(00:15:56) Amy Epstein: for sure. Yeah. I, that sounds about right in terms of timeline, but yeah. (00:16:00) So it's been, uh, it's been quite some time and we still work with Dr. K and now Dr. Yuka and, uh, and help them market their practice.
But yeah, they always say very kind things about you.
(00:16:10) Chris Cetta: Uh, likewise. And this was before any of us were podcasters. Look at that. Did you, did you ever envision being podcasters?
(00:16:18) Amy Epstein: No. Personally, no, honestly, he came to me, he said, we should do a podcast and this is, I don't know how many years ago we've been doing this podcast, but quite a few.
And he said, we should do a podcast. And, uh, you know, he's, he's full of ideas. He is a quintessential marketer, entrepreneur, orthodontist, just like you. And he, uh, yeah, he said, we should do a podcast. I'm telling you, it's going to be great. So. I don't know
(00:16:43) Dr. Leon Klempner: the truth of it is, yes, it was my idea, but what I hear back from listeners is that Amy's so great.
Amy's so good. I said, yeah, what about me? I said, well, you're good too, but she's (00:17:00) exceptional. So I think, uh, I, the credit to our success goes. More in Amy's column than in mine, but I do come up with the ideas, not always great ideas, but I do come up with the ideas.
(00:17:11) Chris Cetta: So you're, so you've got the innovative mind there, Leon and Amy, you know, I was thinking this this morning, I was listening to some of your recent episodes and you just have such a nice, smooth radio voice.
Very well spoken. I love it.
(00:17:23) Amy Epstein: The, the really fancy mic helps
(00:17:26) Chris Cetta: suggest that to
(00:17:27) Amy Epstein: anybody who wants a really smooth radio voices, get the, get the really smooth mic and it gets you there. So what, you know, one quick followup question, and then we have a call in question for you, but the quick followup question to what we were talking about before, um, is that are there any pros or cons of licensing?
Your IP, um, instead of starting your own company, like, is there, can you think (00:18:00) of any, like for anyone who has an idea
(00:18:02) Chris Cetta: and bringing it to market? Yeah, I, you know, I definitely, I know we touched on this a little bit before. I think the licensing model is just ideal for orthodontists. You will see a number of.
Um, orthodontist entrepreneurs out there that have been quite successful. Again, we talked about, you know, John fam, Adam Schoelhoff, uh, Brandon Olin, Alfred Griffin, they've done wonderful things with, with their products, um, but we, we frequently will have this chat about, you know, the whole licensing versus doing a startup company, but, um, you know, Uh, not every orthodontist wants to, you know, quit, uh, being a clinician really being a CEO of a company is a full time job, which any of them can certainly tell you.
So, you know, I would suggest keep the day job. It's licensing is much less financial risk. Right. Putting yourself out there. Um, you know, another big thing is like, why (00:19:00) not tap into the company's expertise as far as manufacturing the products, right. Rather than trying to sort of learn this all on your own.
And as far as regulatory five, 10, 10. 510k clearance, you know, Europe has all their regulatory and compliance issues, you know, and then think about it from a sales and marketing perspective. You want to get your idea out there. These companies already have sales teams. They have, you know, books of business.
They have the marketing behind them. So, you know, you realize it's going to be a long road. To start up a company and you're in many ways going to reinvent the wheel. Now, of course, there's trade offs that come with that too, right? So I, I get a royalty, which is, you know, a small portion of sales in exchange for sort of renting out my idea.
That's a trade off. I think the biggest thing though, that orthodontist really. Need to get accustomed to is that your idea sort of becomes your baby in a sense. Right? And when you are licensing your idea out, you are (00:20:00) sort of giving up that baby, right? That I can't necessarily control how my product is.
Branded or marketed or who it's sold to. Do we want to sell to general dentists? Do we not want to sell to general dentists? You know, you're sort of giving up a lot of those, uh, those rights and let's, unless it's negotiated ahead of time. So, you know, certainly that's a trade off. Um, you know, another con of licensing is that potential windfall, you know, that if you were to, you know, um, Sell your company down the road, or, you know, there's an equity turn, you know, that you can have a huge financial windfall, which, you know, you're probably not going to have with licensing unless you're really selling a lot of products.
Um, but I think that that model for licensing certainly would fit a lot of people. I'd get a lot of, uh, you know, would be inventors or people with ideas reaching out to me. And I certainly try to steer them in that direction.
(00:20:56) Dr. Leon Klempner: You know, I, let me interject just briefly. Quickly, since we're talking about (00:21:00) inventing stuff and, and licensing and, and, um, you know, how to bring it to market about 20 years ago, I was having frustration with my cases that, uh, my early class three cases with face mask cooperation.
So I figured out a, an alternative way rather than just putting them on recall and waiting for surgery where. You know, I can, I can make an, uh, a lower appliance with elastics. And anyway, it was a tandem appliance, which I. Then published in the JCO and, and, and then it became really popular, you know, and Dynaflex actually, you know, helped me develop it and, and they marketed.
And I said, wow, this is great. You know, I was getting calls all over the world that we're using it successfully. So I, so I called an attorney and he said, you idiot, you published it. You can't, I don't think I knew that full story. That's really interesting. Yeah. I mean, it didn't dawn on me to, to get a patent (00:22:00) on it.
I thought I just want to make a contribution, but then I said, well, maybe I can make some money off of this patent attorney. He says, did you, you said you published it? Is that what you said? You mean it's in public domain? You know, and then it was click the end of that.
(00:22:17) Chris Cetta: Well, I, so I will mention typically the way public domain works is that, uh, you have six months from the time that your invention is revealed to the public or marketed to the public to patent it.
But, uh, at least it was a really nice contribution to the special.
So, Amy,
(00:22:36) Dr. Leon Klempner: do we have a caller? Sometimes you get callers. We have
(00:22:38) Amy Epstein: a caller. It's not just any caller. Not just any caller today. We have a very special caller today. We do. We have a caller. Um, and it, you may have heard of him. Dr. Jonathan Nicazesis has called. Oh boy. Oh yeah. Buckle up. We have a question. And so we're going to (00:23:00) listen to it now.
(00:23:01) Guest Question - Jonathan: Hey, Chris, it's Jonathan Nick Azizis from Princeton, New Jersey, your, your, uh, old home state. I heard you're doing a podcast with Leon, so I decided to, uh, throw my hat into the ring and, uh, Uh, ask you a question or 2 and I suppose, uh, you know, we all talk about technology and I guess the direct, it's almost a 2 part question, but the direct question is, you know, what new trends and technology, new things on the horizon that makes you most excited, uh, about incorporating into orthodontic practice, but I'm going to throw you a curveball and be a bit more practical about it because technology is great.
And it can often be expensive, uh, but I think in this economic climate with the macroeconomics going on, making it more challenging for, uh, case conversions, (00:24:00) more challenging for people showing up for their appointments, their new exams, et cetera. My 2 part question is what new trends in technology are you excited about?
But what are you going to leverage of those new trends and technologies to help best navigate the macroeconomics to help really grow your practice with new exams and get people to say yes to treatment, rather than yes to a trip to Disney World or summer camp or any other discretionary spending. So, looking forward to your answer, wishing you continued success, and thank you so much, Leon, for the opportunity to participate.
Bye bye.
(00:24:47) Chris Cetta: Jonathan, uh, great to hear your voice. Thanks so much for the question. And, uh, not old home state, uh, once a Jersey boy, always a Jersey boy. Uh, but to answer your question, um, you know, one of the (00:25:00) innovations technologies I'm most excited about is custom braces. Um, but what I really love about the custom braces is just being able to dial in treatments, uh, the digital workflow, digital treatment planning, shorter treatment times, uh, more efficient visits, uh, even better results in my opinion.
And, you know, just answering the second part of the question too, you know, in terms of, you know, the current. Macro economic environment. I think custom braces, particularly light force, you know, what a different, what a differentiator, um, for your practice, you know, uh, previously it was just aligners, really braces haven't really changed much over the last, I don't know, 10 to 20 years, except for maybe like self ligation, a couple other variations, um, but, uh, for me, um, that's, that's a pretty big trend.(00:26:00)
(00:26:02) Dr. Leon Klempner: All right. Well, I mean, you know, as marketers, you know, we really are always looking for ways to differentiate our practices from the competition. Uh, certainly the technology like light force, which benefits the patient in so many ways, um, you know, certainly helps to grow practices. So, um, the other would be, um.
Dental monitoring, for example, that that also can, you can leverage in terms of differentiating your practice, but that's enough ortho for today. Okay. Let's talk a little bit about music. All right. Cause I know, I know you love music. I know that you were a bass player. And from what I understand, you were the original relapse bass player.
Once a
(00:26:51) Amy Epstein: bass player, like once a Jersey boy. Always a bass player, just got to correct that in there, there's no was a bass player in there.
(00:26:58) Dr. Leon Klempner: Okay, we (00:27:00) talking about the, the electric bass, right? Not, not the standup orchestra bass, right? Right, right. Double
(00:27:07) Chris Cetta: bass, whatever you want to call it. Yes.
(00:27:09) Amy Epstein: I'm looking at one right here.
Electric bass
(00:27:11) Chris Cetta: guitar.
(00:27:12) Amy Epstein: Right here. My nine year old plays the place, learning the double bass. I've got this enormous instrument in front of me over here that she picks up like, you know,
(00:27:22) Dr. Leon Klempner: someday, someday she'll play with relapse. So we're in there, but let me ask you this question. It's a broad question. Um, I'm sure you've been to a lot of concerts as I have over the years.
So, like, what, what's your. What sticks out in your mind as most memorable?
(00:27:43) Chris Cetta: Well, uh, I'm glad we're going here. Um, Leon, I know you're a music lover. I, that's probably my, my biggest passion and a hobby and interest would be music. I started playing guitar in high school, uh, then picked up bass in college when I (00:28:00) realized that everybody learned guitar and, uh, I was a short man on the stick there.
So, uh, I got moved over to bass, um, but I've played in bands in college, dental school, orthodontic residency, and yes, yes. I was part of a relapse, um, pretty much from the beginning. And, uh, so as far as. Favorite shows. I, I do like a lot of rock music, particularly classic rock. So one that really sticks out at my mind, um, New York city, March, 2009.
Beacon theater, uh, got to see the Allman brothers band on their 40th anniversary tour, uh, was front row. Believe it or not, Leon, uh, was Allman's B3 organ. And it was, uh, Derek trucks and Warren Haynes in the lineup at the time. Um, so that is probably one of my favorite concerts, a little hard to top. Um, but now I have to ask both of you, uh, since I'm a fellow (00:29:00) podcaster, allow me to turn the question around.
Sure.
(00:29:03) Amy Epstein: I'll let, I'll let him answer first because he's a, he goes to the beacon all the times he lives like next to it. So we, we sometimes see shows at the beacon together. He goes. You know, by himself or with my mom or whatever, he'll go all the time. So I don't know. What's your.
(00:29:19) Dr. Leon Klempner: Well, yeah, I'm four blocks from the beacon.
So, um, I'm, I'm always there and I might've been at that concert. I've seen the, well, my brother's there. It might not been that same night as you. Um, but you know, the, you know, um. often appears so I like following them. My, you know, I, I don't know if you know this or not, but I'm a big Eric Clapton fan. So I've probably been to, I don't know, 10 or 15 concerts.
You know, whenever he comes to the New York area, um, I go there, but you know, um, Amy, did you come when we went to see the Rolling Stones?
(00:29:58) Amy Epstein: No,
(00:29:58) Dr. Leon Klempner: I was
(00:29:59) Amy Epstein: the only one not (00:30:00) there. You didn't. I met you for dinner first and then I had something going on. I don't remember. You went with my friends. My friends were even there, but yeah,
(00:30:08) Dr. Leon Klempner: well, you know, a group of us went, and in New Jersey, of course, the Meadowlands, uh, So I don't know, I had never seen them before.
That was my first time. And, uh, Mick Jagger had had like heart surgery, like two months before. And I was just like, I, I mean, I couldn't believe the energy that that man, he's in his eighties, two, two months after surgery, and he, he was like all over the place, didn't skip a beat. So, um, I'd have to say that that's one of the top ones for me.
Super cool. What about you, Amy?
(00:30:46) Amy Epstein: I think that the Eric Clapton concert that you brought me to, I was a teenager. That was one of the, that was very impactful because you're like, watch this guy. You have to see him live. This is. (00:31:00) He's the most unbelievable musician and, and that was, that was great. Um, and then I'll say, this is the second one.
My first concert ever was, uh, Tiffany. Do you remember Tiffany? You remember Tiffany? She was the headliner. And, you know, who opened up for Tiffany new kids on the block, they were literally the new kids on the block and they opened for Tiffany. Uh, it was in Nassau, the garden, I guess, but not the garden. Uh, what was, what was the, uh, the venue in Nassau Coliseum, right.
Yeah, that's where we, we saw Tiffany who was like big at new kids on the block where this like, you know, little group that was getting their first chance. What
(00:31:51) Dr. Leon Klempner: about the flowers?
(00:31:53) Amy Epstein: Yeah. Yeah. We brought flowers for tissue. She took the flowers from me and she kissed me on the cheek. We had good. (00:32:00) Yeah, that was cool.
That was very good. So on that note, uh, you know, Chris, thank you. We really appreciate you being here. You are a representative of orthodontists, uh, you know, uh, aspirationally representative of orthodontists in terms of your entrepreneurship, um, your contributions to the profession, general. Nice guy. If somebody wants to reach out to you to ask you a question about any of the things we talked about today, what's the best way that they might be able to reach you?
(00:32:34) Chris Cetta: Absolutely. Um, feel free to shoot me an email. Uh, my email is dr setta, D R C E T T A at gmail. com. Um, on all the Facebook. Platforms. So that's another good way of getting ahold of me. Although I don't always check my LinkedIn messages, um, just because I get spans like everyone else. Um, but yeah, those would be a great way and feel free to reach out.
We'd love to help you with your idea or thought for an orthodontic product. (00:33:00) And, um, I just want to quickly say thank you, Amy and Leon. Thank you for everything you do for our profession, having this podcast. Um, I'm a, again, longtime listener, really enjoy it and keep up the great work.
(00:33:13) Amy Epstein: Appreciate that, Chris.
Well, if anyone wants to listen to other episodes of this podcast or to Chris's podcast, uh, you can subscribe or download other episodes on all the podcast streaming platforms, Apple, Spotify, SoundCloud, YouTube, if you want to. See our faces, uh, or wherever you get podcasts. And if you enjoyed it, we en we'd, uh, encourage you to share your thoughts with a colleague.
For more information about people in practice, you can visit our [email protected] and reach out to us there
(00:33:44) Dr. Leon Klempner: and again, thanks again, Chris, and thanks everybody out there for watching and listening. You can tell. We like doing this podcast. So it's a lot of fun for us. And if you want to contact me, you can reach me at Leon at PPL practice.(00:34:00)
com. We are a marketing company. And on that, on that note, visit our, our partner page where you can get special deals with both life force and dental monitoring, both mentioned on the podcast earlier. But remember, If you're a forward thinking orthodontist, it has never been a better time to be an orthodontist.
We're in the golden age. Take advantage of it. See you next time. Bye.
(00:34:30) Narrator: Thank you for tuning in to the Golden Age of Orthodontics. Subscribe now on Apple Podcasts, Spotify, or visit our website at thegoldenageoforthodontics. com for direct links to both the audio and video versions of this episode.
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