Our Latest Podcast Guest: Gianna Hartwig & Trey Lawrence, AAO Legal Team

In Episode 6 of our podcast, The Survival Guide for Orthodontists, we speak with Gianna Hartwig, State Affairs Coordinator, and Trey Lawrence, Associate General Counsel, from the American Association of Orthodontists legal team. During our discussion we tap into legal issues that are top of mind for many orthodontists and the AAO’s position on these matters as they battle the issues and provide support for orthodontists and the industry.

In this episode we address:

  • Legal ramifications for orthodontists of speaking out about direct-to-consumer orthodontics and how and when it’s appropriate
  • AAO’s legal support fund that provides grants to support state legal issues if they arise
  • Implications and outcomes of two court cases in Ohio and Texas that challenged specialty advertising rules in dentistry
  • The AAO’s position on teledentistry and the AAO list of parameters to protect patient health and safety while allowing practitioners to explore this technology

Do not miss this in-depth discussion of these important issues and the very informative advice that the AAO legal team offers.

Resources:

Listen to the clip below and then click here to subscribe to the podcast!

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

Our Next Podcast Guest: Chris Bentson

We speak with Chris Bentson, a partner in Bentson Copple & Associates, a company that offers transition, valuation and training services for the orthodontic industry, and the editor-in-chief of Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. In this podcast we address with Chris how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking at mail order alignment companies but with the added value of a one-on-one, full consultation by a qualified doctor. The secret is to embrace technology. We get into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.

In this episode we talk with Chris Bentson about:

  • How has disruption by Smile Direct Club and Invisalign affected small independent practices
  • The future of orthodontics is bright for the practice that adopts teledentistry technology
  • Address the growth of corporate dentistry and consolidation of practices

Listen to the clip below and then click here to subscribe to the podcast! Episode 5 will be released on September 10, 2019.

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!